Let's start first with Amazon’s "A9" algorithms.

These are the complex set of computer rules that power the search autocomplete feature we all know and love – and where MerchantWords finds its Amazon keywords. It's quite an engineering marvel.

Think about what A9 needs to do: Every second, a firehose of information about buyers and sellers streams through Amazon – worldwide. That needs to be instantly analyzed and then utilized to increase the chances of a new sale. As such, A9 can change autocomplete results BY THE HOUR. We have seen this in our data.

It may even be faster than that because we think the team of developers working on it is legendary…

How could anyone keep up with Amazon?

Artificial Intelligence! It turns out that training our computers to pick out trends and changes in keywords was a good way for us to keep up. It has helped us build a massive map of what consumers want to buy – and that's the key.

Amazon is always trying new ways to get you, the customer, what you are shopping for very quickly. For instance, in one of their more recent experiments, there was a great reshuffling of the results in autocomplete. It now appears that they are putting all keywords into 3 buckets:


Now, instead of keywords like "adidas" gobbling up a lot of searches, equal – if not more – opportunity is given to specific product searches, like "adidas shoes men".

To be sure, Adidas products are still hugely popular on Amazon. They're simply trying to more effectively channel customers to what they are looking for while they are typing in a search. We expect this "redistribution" of traffic to gradually increase overall product page visits for a wider variety of sellers.

This is just one example of the many things we have uncovered just by being really good at buyer keywords. Our aim is to use our findings to help savvy marketers like you sail through these constant changes. Our keyword research tool can make it easy to find those opportunities to drive more traffic to your products.


Keep track of all the trends like the one above. Look for new opportunities. Keep your finger on the marketplace pulse.

Remember, "passive income" still requires 'active work' to stay successful!

What's next for MerchantWords?

Every online marketplace possible! As data nerds we jokingly refer to MerchantWords as "The Most Interesting Dataset in the World" -- and the more data we have, the closer we can get to our goal: Building a graph of the TOTAL ONLINE BUYER MARKET.

We are already seeing how consumer demand can start small and spread throughout the world like a fire. We know what products are powering this, and what brands are popular... All this from studying something as humble as keywords.

Over the coming months and years, we endeavor to build new keyword research tools to share with you. In the meantime, please contact us if you are interested in:

• Purchasing custom reports about the worldwide buyer market
• Seeing how your brand is represented among buyers
• Tapping into the power of our database

[email protected]