How could anyone keep up with Amazon?
Artificial Intelligence! It turns out that training our computers to pick out trends and changes in keywords was a good way for us to keep up. It has helped us build a massive map of what consumers want to buy – and that's the key.
Amazon is always trying new ways to get you, the customer, what you are shopping for very quickly. For instance, in one of their more recent experiments, there was a great reshuffling of the results in autocomplete. It now appears that they are putting all keywords into 3 buckets:
Now, instead of keywords like "adidas" gobbling up a lot of searches, equal – if not more – opportunity is given to specific product searches, like "adidas shoes men".
To be sure, Adidas products are still hugely popular on Amazon. They're simply trying to more effectively channel customers to what they are looking for while they are typing in a search. We expect this "redistribution" of traffic to gradually increase overall product page visits for a wider variety of sellers.
This is just one example of the many things we have uncovered just by being really good at buyer keywords. Our aim is to use our findings to help savvy marketers like you sail through these constant changes. Our keyword research tool can make it easy to find those opportunities to drive more traffic to your products.
Keep track of all the trends like the one above. Look for new opportunities. Keep your finger on the marketplace pulse.
Remember, "passive income" still requires 'active work' to stay successful!