What is MerchantWords?

MerchantWords is the most extensive database of searches from real Amazon shoppers. Since 2012, we’ve collected over 1.6 billion keywords and helped nearly 100,000 entrepreneurs grow their businesses.

We collect searches from the Amazon search bar; this allows us to see into the minds of shoppers – your customers – and show you how they’re searching. With the power of our keyword data, you can discover new product opportunities, increase traffic to your product listings, improve your PPC campaigns, increase sales, and grow your business.

Amazon is Evolving – and So Are We

merchant words shopper search terms

You might know us as the world's largest and most powerful database of global Amazon keywords. And, you wouldn’t be wrong, but we’re also much more than that now.

We offer a suite of tools specifically designed to achieve one goal: to help you grow a sustainable business.

It all starts with our proprietary algorithms created by our data scientists for keyword acquisition via the Amazon search bar.

Amazon keyword tool

Keyword Tool

Once all that data is collected, we comb through it, analyze it, and present it to you in a format that’s clear and easy to understand in our Keyword Tool. But this isn’t the same tool from 2012. It’s been improved to include keyword search history and trends, page one ASIN results and metrics collected in real-time, reverse-ASIN search, related keyword suggestions, and more.

There are endless uses for accurate keyword data, so if you need help finding a good place to start, check out our MW Guide on the left navigation bar.

Listing Advisor

If that sounds complicated, it’s because it is – and using all that data effectively can be complicated, too. While we give you all the necessary data to optimize your listings, PPC campaigns, and SEO, knowing what to do with all that information can be tricky. That’s why we’re proud to offer Listing Advisor, a completely customized and all-inclusive Amazon listing creation service.

MerchantWords Blog

Our team is dedicated to helping you continually grow your business in any way we can, which is why we publish the latest news, tips, tricks, and strategies in our blog. There, you’ll find dozens of articles on virtually every aspect of being an Amazon seller. If there’s a topic you’re looking for that you can’t find there, email us, and we’ll take care of it right away.


Looking for something else? No problem. Check out our FAQ to get more information about MerchantWords, what we offer, and how we can help you.