"We reject the premise that search estimates are not possible to obtain. Just because they are not ‘officially published’ it does not mean a bunch of bright, dedicated people can not invent a good methodology to arrive at a logical estimate for volume."
You may be wondering what those fancy words mean for your business.
Picture a 3D map of the world. Where rivers and canyons and mountains alike form the peaks and valleys of our beautiful Earth. Now imagine that those peaks and valleys are made up of keywords. Mountains of keywords that, at their tops, are capped with phrases such as, “Harry Potter”, “Nerf”, and “Apple”.
That 3D map of keywords is what we built to power our search estimates.
Our team refers to this map as "Customerland”. And, depending on the time of year, you will find yourself visiting various attractions.
For example, on the Holiday Highlands you will see great plateaus of keywords for "80s costumes" and "zombie costume" – but only in October. Every March in the Sea of Trends there is a sudden bloom of "st pattys day shirt", which is always short-lived. Evergreen Forest is where you find large, solid clusters of "apple watch band" and "amazon fire stick" occupying large areas of the land. And it never. stays. still.
In short, Customerland is like jumping into the deep end of the pool – you have to constantly tread water to keep yourself afloat.
Pretty cool, huh? No...? Well, at least you made it this far, so thanks for reading!