Refining Your Results With Advanced Search Functions
Advanced Search allows you to refine your search results using words or symbols known as operators. You can even combine operators for more specific results.
Advanced Search Operators
double quotes ("")
Performs an exact match search for the search phrase.
|exclude terms (-)||
Performs a search for keywords that contain the seed term and filters out results that are not relevant based on the specified exclusionary term.
Performs a search for either seed keyword.
Think of these as building blocks to help you construct precise keyword searches. For example, let’s say you want to compare Star Wars with Star Trek terms, but you're not interested in the saturated shirts or mugs categories. The search request would look something like this:
Constructing advanced queries should help you cut through all the “extra” keywords that are not relevant to you.
Now that you have all the data needed to drive your business’ success, it’s time to put it all together. You can use keyword data to optimize your product listings, ad campaigns, and product selection process.