The Amazon Keyword Search Economy
Amazon is an influential part of a customer’s shopping journey. No longer considered just a marketplace, Amazon is now a product search engine.
Our team shares insights on five years’ worth of Amazon US keyword search data. We looked at how shopper searches have changed since 2014, as well as current emerging patterns, to help you grow your business in 2019.
"The dynamics of the Amazon marketplace provide valuable insights into consumer demand for any product, brand, or location."
Here’s a sample of what you’ll learn from The Amazon Keyword Search Economy:
➜ Amazon search terms have purchase intent.
➜ Keywords change. 25-30M new, unique keyword suggestions appear in the Amazon search bar every month.
➜ The types of keyword variations shoppers use in searches provide evidence that Amazon is a thriving product search engine.
➜ Amazon’s unique position as a product search engine and marketplace give it the ability to exploit current market trends, fads, and opportunities.
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