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Powerful Reverse ASIN Lookup Tool
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Keyword Multiplier

Related and Complementary Keywords
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Classic Search

Keywords, Volume, & Seasonality
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Top Ranking Products for Any Keyword
top 250 amazon searches

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Digital Shelf

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TOP PRODUCTS FOR ANY KEYWORD
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ASIN Plus

Powerful reverse Asin lookup tool
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Keyword Multiplier

Related & complementary keywords
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Dominate your digital shelf on Amazon

Get deep insights that help you surpass the competition.

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What makes our Digital Shelf competition analysis
so powerful and different?

  • Uncover new and unused keyword opportunities for SEO and PPC

  • Make more precise sourcing and bundling decisions with product intel

  • Discover your total share of search and overall search rank

  • Price
    Average

  • Rank
    Average

  • Page 1
    Keywords

  • Win %

  • Share of
    Voice

  • Shared & Missing Keywords

We see every page one of search where your product appears – plus every product that ranks above or below your own on each of these pages.

Every month, MerchantWords collects all of the search terms customers use to shop on Amazon. These hundreds of millions of keywords enable us to view page one search results for hundreds of millions of products on the Amazon marketplace. This information is Amazon telling us (and you, the retailer) who your closest competitors are in the marketplace. These ASINs are not just the top sellers in your category. They are also the brands and retailers you have the best chance of outranking by improving your marketing strategy.

  • What will it tell me about my product listing(s)?

    A Digital Shelf competition analysis report shows you where your product sits on Amazon’s digital shelf.
    It can help you understand your market reach, how your ASIN ranks among others in its category, as well as the top-ranking keywords you share – or might be missing.

  • How does it help with listing optimization?

    At-a-glance, you can see the titles, images, and key performance indicators for your closest competitors. Gain insights that improve the quality of own your product detail page(s), and quantity of your clicks and sales.

  • Can it help me build a PPC campaign?

    Of course! Your competitors’ listings are one of the best places to discover new keyword strategies for Sponsored Products campaigns. Use this report to identify new keywords and less competitive long-tail phrases so you can keep your advertising cost of sales (ACoS) low, connect with more shoppers in your target market, and outrank your competition. You can also find dozens of the best ASINs to run product targeting ads.

  • Can it help me discover new products or bundling opportunities?

    Yes! Using the strength of overlapping keywords you can view products that are complementary or indirectly related to your own product.

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