Every month, MerchantWords collects all of the search terms customers use to shop on Amazon. Collectively these hundreds of millions of keywords enable us to view page one search results for hundreds of millions of products on the Amazon marketplace.
This information is Amazon telling us (and you, the retailer) who your closest competitors are in the marketplace – those with the most shared keywords and the products most closely related to your own. However, these ASINs are not just the top sellers in your category. They are also the brands and retailers you have the best chance of outranking by improving your marketing strategy.