The Keyword History Analysis Panel
What is The Keyword History Analysis Panel?
MerchantWords' Keyword History Analysis Panel is an easy-to-read snapshot of a keyword’s popularity and momentum on the Amazon marketplace. It can help you identify new product trends or seasonality, as well as the strength and relevance of a particular keyword for search or advertising optimization.
At a glance, you can view:
Up to one-year of search volume history
Up to one-year search popularity
Real-time search results (SERP) metrics: the average product price, number of reviews, number of results, and more
Related and complementary keyword suggestions
How Do I See This Data?
To use the Keyword History and Trends Panel, simply click on the purple bar graph in the ACTIONS column.
SEARCH HISTORY & TREND GRAPH
The blue line shows a keyword's search volume history over the past thirteen months (one year plus the current month). By knowing when a keyword’s popularity is rising or falling, you can strategize your PPC campaigns or know when to order more inventory.
The green line represents the overall trend for the keyword. If this is rapidly declining, you may want to consider other keyword phrases for SEO or PPC. For product research, it could indicate that an opportunity is no longer lucrative.
3 MONTH/12 MONTH AVG
The average number of searches for your chosen keyword over the past three months and the past twelve months, respectively. You can also see the percentage that the keyword or phrase has increased or decreased in the same time frame.
Depth is an indication of a keyword's popularity. It is calculated by the number of characters that must be typed into the Amazon search bar before the keyword appears as an autocomplete suggestion.
Keywords with a depth of 1 are often very competitive and commonly searched. Keyword depth can vary based on search trends, algorithm changes, seasonality, and new product releases.
PRODUCTS ON PAGE 1
This metric indicates how many products appear on page one of Amazon search results for this keyword. Clicking this button will bring you to our Page 1 Products (P1) tool for further insights into the market.
This is the highest price, lowest price, and the average price for all product listings on page one of the search results. Pricing your product correctly is a crucial part of launching a product and remaining competitive.
This number represents the total number of product results currently available on Amazon for the selected keyword, giving you a measure of the saturation of the market and level of competition for a particular product at a glance.
The average star rating for all products on page one.
PAGE 1 REVIEWS
The total number of reviews for all the ASINs on the first page of Amazon’s search results. At a glance, it can be used to gauge sales volume, the popularity of products listed under that keyword, and level of competition for that particular product.
This section shows the number of listings on the first page of Amazon search results with over 1000 reviews and the number of listings with under 100 reviews.
These are synonyms, alternate names, and complimentary phrases associated with a keyword term. You can use these keywords for listing optimization and pay-per-click (PPC) ads. Clicking on one will start a new search for that phrase. Don’t limit yourself just to these terms! We recommend using them as a launchpad for your research.
You can launch the Page 1 Products (P1) tool by clicking on the pink square beside Products on Page 1 in the Keyword History Panel to dive further into your marketplace analysis and view specific products that index for this keyword. Or, simply click P1 in the toolbar on the left to open the tool.