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Collections

Create and store keyword lists
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Market Insights

Reach more buyers through the competition

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ASIN Plus

Powerful reverse Asin lookup tool
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Keyword Multiplier

Related & complementary keywords
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THE MOST RELEVANT KEYWORDS ARE AT THE TOP OF THIS LIST


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KEYWORD EXPLORER

With Keyword Explorer, Amazon keyword research is quick and easy:

  • Analyze and edit while you search

  • Filter and refine the search results from ANY of our keyword tools

  • See the top seed terms and most relevant longtail phrases

  • Exclude irrelevant words and duplicate terms

  • Save, copy, or download only the keywords you need

Keyword Explorer is easy-to-use while searching in all of our keyword research tools: Classic Search, ASIN Plus, Emerging Trends, Page 1 Products, and Digital Shelf.

How does it work?

After you perform a search on MerchantWords, look for the “ACTIONS” button on any search table.

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Then click on “Analyze This Page” from the dropdown menu to launch the Keyword Explorer editing tool.

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Once you click the button, Keyword Explorer scans the search results for any page. It analyzes the keywords and shows you the seed terms, top modifying terms, and longtail phrases ranked by count and strength.

When you first open the tool you will be in the Home view. In the example below, the user has searched for “sunglasses”. In this view, you can see up to 100 Amazon keywords that contain “sunglasses” as well as the search volume for each.

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To drill further into your search results, click on the 1x, 2x, 3x, 4x, or 5x buttons.

  • 1x displays all the one-word seed terms and modifiers

  • 2x displays all adjacent two-word terms

  • 3x displays all adjacent three-word terms

  • 4x displays all adjacent four-word terms

  • 5x displays all adjacent five-word terms

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For each keyword, you can see the number of times it appears, as well as the strength of each word or phrase.

What is strength? Strength is calculated by multiplying the search volume for each word by the total number of appearances in the results. This metric tells you the overall impact of this word or phrase in the context of all 100 Amazon search terms being analyzed.

SEARCH

If you are looking for a particular term or phrase, type that word into the search bar within Keyword Explorer to see all the keywords that match your query.

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Pro-Tip: Click on any term that interests you to see the Amazon search terms that contain that phrase and the corresponding search volume.

Clear your search to return to the previous page.

SELECT

To save a keyword, select and check the box on the left of each term. See all the keywords you selected by clicking on the purple checkbox next to the search bar.

EXCLUDE

Want to remove brand names or irrelevant words or phrases? Just click on the exclude button - the purple circle with a minus symbol - to remove terms from your results.

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SAVE, DOWNLOAD, OR COPY

When it’s time to wrap up your research you have three options:

  1. SAVE keywords to a Collection to view search volume and track how the search volume changes from month-to-month

  2. DOWNLOAD the keywords as a CSV for spreadsheet analysis

  3. COPY the keywords to paste directly into Amazon


Questions? Click on the blue help button below or email [email protected]

Next Step: Digital Shelf

Start your research with a diagnostic analysis of your product or a competitor. A Digital Shelf competition analysis report can help you understand market reach, how an ASIN ranks among others in its category, as well the top-ranking keywords it’s indexed for – and ones that might be missing.

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