We know finding the right Amazon keywords to improve your search ranking isn’t always easy. That’s why we developed a suite of tools to help you with your Amazon journey. Bayley from our marketing team walks you through how to use Keyword Multiplier, our Keyword History Panel, Page 1 Products and ASIN Plus to discover highly-converting keywords.
Keyword Multiplier: Provides you with related phrases and synonyms.
Keyword Search History Panel: This overview provides a year’s worth of search history and supply-side data for every keyword.
Page 1 Products: Easily view and compare ASINs on the first page of Amazon.
ASIN Plus: Spy on your competitors’ listings and view which keywords they’re ranking for with our reverse ASIN tool.
When performing Amazon keyword research, look for a variety of terms ranging from broad, top-of-the-funnel keywords to long tail, niche phrases. While these two types of keywords will have different search volumes, look for opportunity keywords where there are fewer sellers and room for you to find success.
Check out the video to learn what to look for when performing keyword research on MerchantWords and optimizing your listings.