Merchant Words

Learn more about Collections. See Tutorial


Create and store keyword lists

You created the maximum number of collections allowed for this plan. Want more?

Learn more about Market Insights. TUTORIAL Find out More

Market Insights

Reach more buyers through the competition

Enter ASIN above and click "ADD"
to Get Your Complimentary Reports!

Want more data? Unlock the full power of MerchantWords! {{ btnTxt }}

Out of searches? Get more of the data you need to beat the competition! {{ btnTxt }}

Try it with examples

Your Reports

{{ item.displayDate }}
{{ percentSearchedUsed }}%

Searches: {{ searched }}

Total Searches: {{ searchesMax }}

Learn more about Page 1 Products. See Tutorial

Page 1 Products

Top Products For Any Keyword

Learn more about ASIN Plus. See Tutorial


Powerful reverse ASIN lookup tool


to pro plan

And get related &
complementary keywords


Learn more about Keyword Multiplier. See Tutorial

Keyword Multiplier

Related & complementary keywords

show words that are misspelled

{{ message }}

{{ emptyMessage }}




See Our Plans

Your Subscription IS PAUSED

If you would like to resume your subscription immediately, please visit your 'My Account' page.

My Account

{{ yellowRibbon }}

New Digital Shelf Report

{{ compReport.displayDate }}

Easily Find Your Opportunity Keywords

December 09, 2021

We have added some powerful new search filters to better find that needle in a haystack of opportunities.

Read more

Amazon KPIs to Track For Success

December 01, 2021

Here are the top 7 Amazon KPIs you need to calculate and track for a successful FBA business.

Read more

Q4 VAT Tips for Global FBA Sellers

September 17, 2021

How value-added tax (VAT) works and what you should keep in mind when selling on Amazon in Europe.

Read more

4 Quick FBA Tips to Prepare for the Holiday Season Now

August 20, 2021

Selling on Amazon? Follow these four quick tips to prepare for the holiday sales boom.

Read more

Amazon Back-to-School Trends: What to Expect This Season

June 23, 2021

What do people search for when back-to-school shopping on Amazon? We reviewed three years of Amazon search trends to see what might be popular this season.

Read more

Expert Tips for Amazon Prime Day 2021

May 11, 2021

Prime Day is Amazon’s Christmas. Or Super Bowl if you’re a sports fan. If you're an Amazon seller, prepare now to ensure success on Amazon’s biggest shopping day!

Read more

A Year Later: COVID's Impact on Amazon Search Trends

May 07, 2021

We looked at four of Amazon's markets to see how the Coronavirus pandemic affected the top Amazon keyword searches over the last 16 months.

Read more

10 Common Amazon Selling Pitfalls to Avoid

February 26, 2021

Avoid these ten common Amazon seller mistakes and your chances of success go up dramatically.

Read more

SEO Study: Who ranks at the top on Amazon?

February 18, 2021

Can you really boost a product’s search ranking? Learn which ASINs, brands, and categories appear most frequently on the most coveted place on Amazon - page one.

Read more

Make Amazon Keyword Research Quick & Easy

February 16, 2021

Use our newest tool, Keyword Explorer to analyze and edit while you search, exclude irrelevant and duplicate terms, and save and track the keywords you need for your FBA business.

Read more

Amazon Seller News & Latest Amazon Trends

January 15, 2021

Read about UK VAT changes for FBA sellers, the fastest growing eCommerce market in Europe, supplier closures for Chinese New Year, and last-minute headlines you may have missed.

Read more

Is your FBA product Climate Pledge Friendly?

November 02, 2020

Amazon's new program makes it easy for customers to shop for sustainable products in the US and Europe. Find out how FBA sellers can obtain certification.

Read more

Get more conversions with Sponsored Products

October 15, 2020

Build a winning marketing strategy with our new Amazon competition analysis tool. No subscription necessary.

Read more

Amazon Post Covid-19 | An Update on News & Changes

July 30, 2020

Read about new seller transparency measures, warehouse storage restrictions, and how seller conferences are evolving during the pandemic.

Read more

The Top Brands in Amazon Search

July 02, 2020

Our data science team analyzed Amazon US keywords from January to June 2020. Here are the top brands on Amazon based on how customers are searching.

Read more

The Stress-Free Way to Multiply Your Profits on Amazon

June 19, 2020

While the US marketplace is one of the biggest opportunities to make money on there are other easily accessible ways to increase your business growth without selling ‘more’ products.

Read more

Everything You Need to Know About Amazon SEO

June 04, 2020

Discover what keywords to select and where to place them in your Amazon listing to gain more impressions and improve your overall search ranking.

Read more

Improve Your Amazon Product Ranking Now

May 15, 2020

Become a master of Amazon Competition Analysis and know how to sell on Amazon with our new Digital Shelf product. Get the data you need to make more sales.

Read more

Amazon Seller News - Spring 2020

May 11, 2020

Amazon is slowly returning to normal, new custom listing options, Walmart expands its delivery options and more of the latest news on the e-commerce industry from MerchantWords.

Read more

Beat The Competition With Our FREE Report

May 11, 2020

Win back your share of the Amazon marketplace! Learn how MerchantWords' complimentary report can boost your Amazon performance.

Read more

Amazon Keyword Trends Show How Quarantine Is Changing American Life

April 20, 2020

Amazon searches have changed due to COVID-19. Using real Amazon search data, MerchantWords' data team shows recent Amazon trends in shopping demand.

Read more

6 Winning Selling Strategies During COVID-19

April 09, 2020

Learn how to sell on Amazon successfully during COVID-19. Optimize your Amazon listing and perform Amazon competition analysis to grow your FBA business now.

Read more

Here’s What the Data Says About Amazon’s Shipping Delays

April 03, 2020

Our team analyzed a random sample of 16,000 US FBA products across 25 categories to get a glimpse into what products Amazon is prioritizing for delivery.

Read more

Amazon just ripped the FBA rug out from under you. Put the rug back with our free tool.

March 27, 2020

In the midst of the ultimate Amazon uncertainty, you want answers. Get the information you need now about the delivery delays of your FBA products with MerchantWords new FREE reporting tool.

Read more

What 1 Million Amazon’s Choice Products Tell Us About What It Takes To Be Amazon’s Choice

March 18, 2020

Are there other factors that aren’t listed that influence which products get the Amazon’s Choice badge? The MW data science team looked at US Amazon keyword and search results page data to find out.

Read more

Keyword Advisor: Keyword Research by Pros

February 24, 2023

MerchantWords' new Keyword Advisor tool for Amazon gives you a curated list of up to 10,000 product-specific keywords to help you be top in Amazon searches.

Read more

Amazon Seller News - February 2020

February 19, 2020

How the coronavirus is impacting sellers, new US FBA fees, and more of the latest news on Amazon and the e-commerce industry from MerchantWords.

Read more

A Detailed Analysis Of The Top Trends in Amazon Sponsored Advertising

February 12, 2020

Amazon advertising is key to FBA seller success. Our data team analyzed millions of search result pages to find valuable insights & tips for effective PPC ads.

Read more

New Amazon Tools from MerchantWords

September 25, 2019

Dive into the latest updates from MerchantWords. Find new ways to discover the Amazon data you need to grow your business.

Read more

Hidden Costs of International Expansion

August 30, 2019

Moving to an international market in an exciting time for any business. Make sure that you're aware of all the fees that can be involved.

Read more

Amazon Seller News - August 2019

August 26, 2019

MerchantWords brings you the most relevant news for Amazon sellers. Dive into more information on the Prime Day results, new Amazon promotions, and shifts in Amazon's algorithm.

Read more

Top Tips for Holiday Product Selection

September 03, 2019

You don't need to sell toys to have a profitable holiday season. Our friends from Mommy Income break down what your product needs to succeed.

Read more

Get the Most Out of MerchantWords

July 18, 2019

We've made some updates to MerchantWords. Learn how to use our suite of Amazon seller tools to grow your business.

Read more

5 Things You Didn’t Know About Financing Your Amazon Inventory

June 06, 2019

Before you head straight to your bank, consider these five things you didn’t know about borrowing money.

Read more

Amazon PPC and Organic Ranking

May 23, 2019

Master Amazon advertising and rank higher in Amazon searches. Make sure your PPC campaigns lead to conversions by mastering the fundamentals of Amazon SEO.

Read more

Finding Niche Products to Sell On Amazon

April 30, 2019

Are you struggling to find the best product to sell on Amazon FBA? Get expert advice from Amazon FBA experts Kristin & Amy of Mommy Income.

Read more

Seasonal Listing Updates: Mother’s Day Optimization Tips

April 25, 2019

Whether you sell traditional Mother’s Day gifts like cosmetics and jewelry or a less conventional present such as an artisan made product, making small, seasonal updates to your listing can give you a boost in traffic and sales.

Read more

The Most Effective Reverse ASIN Tool Available

April 04, 2019

Simplify your keyword research and instantly access thousands of organic keyword phrases from actual shopper searches that rank top products on page one of Amazon. See which keywords your own listing is indexing for, so you never have to guess how shoppers are finding your product.

Read more

Using Wholesale Bundles To Increase Sales

March 28, 2019

Interested in Amazon Private Label with less upfront investment? Sound too good to be true? It’s not!

Read more

5 Tips to Find the Right Amazon Sellers Conference

March 04, 2019

If you’re thinking about attending a conference, or you aren’t sure if it’s the best investment, we put together this infographic with five things to consider before you register.

Read more

The Amazon Seller Terms You Need to Know

July 27, 2021

We put together this handy guide of common Amazon terms for new sellers, old sellers, and your friends and family to reference.

Read more

Amazon Trends: Channels For Selling Offline | MerchantWords

January 10, 2019

Amazon is expanding into offline brick-and-mortar locations. Read how Amazon's nationwide bookstores, pop-ups, and retail stores are changing how customers shop.

Read more

Analyzing the Effects of Amazon Australia | MerchantWords

December 20, 2018

What effect is Amazon Australia having on shopping trends & businesses? We review Amazon searches, purchases and the effect on the marketplace Down Under.

Read more

Amazon Made a Change: is MerchantWords Affected?

December 19, 2018

We're hearing a lot of chatter about Amazon’s recent update. We want to assure you that MerchantWords is not affected by this change.

Read more

Only Small, Artisan, and One-of-a-Kind Need Apply

December 13, 2018

Learn more about Amazon's growing category for small, artisan-owned brands: Amazon Handmade.

Read more

The Amazon Revolution: Fashion Forward

December 04, 2018

Between its private label brands and third-party sellers, Amazon brought in over $8 billion in US apparel and shoe revenue in 2017. And, with more than 13 million fashion items sold this year on Black Friday and Cyber Monday combined, it’s likely that Amazon’s 2018 gross annual sales will help it surpass Walmart as the largest clothing retailer in the United States.

Read more

A Marketplace Open to All

August 29, 2019

There are benefits and challenges to selling on Amazon. While small independent sellers can reach customers across states, countries, and continents, they have to battle the larger budgets and brand recognition of more established, well-known companies.

Read more

Amazon Grocery: How To Sell On Amazon | MerchantWords

November 16, 2018

Amazon searches for groceries are growing rapidly. Learn the Amazon trends affecting grocery shopping & how Amazon FBA sellers can exploit this new market.

Read more

Guide On How To Win the Amazon Buy Box | MerchantWords

August 29, 2019

You need to know how to sell on Amazon to be a top FBA business. The quickest path to success is knowing how to win the Amazon Buy Box. Learn how now.

Read more

How Amazon is Shaping the Future of Retail Shipping

November 01, 2018

Today, a version of Prime is available in all of Amazon’s fourteen open marketplaces. While streaming and other aspects of Prime membership vary per country, one thing remains constant: quick and free shipping.

Read more

Amazon FBA Sellers Look North To Canada

October 20, 2018

Want to expand your Amazon FBA business internationally? Instead of going across the world, consider Canada, where e-commerce sales are growing rapidly!

Read more

How to Leverage Amazon’s Approach to Personalization

October 25, 2018

35% of Amazon searches offer product recommendations leading directly to sales. Learn how to leverage this personalization to increase listing exposure & sales.

Read more

How to Use Amazon’s Retail Disruption to Your Advantage

October 16, 2018

In the last 2.5 decades, Amazon has revolutionized online retail. Learn how these shifts can empower you as a seller, and help your business grow.

Read more

Top Tips for Your Next Amazon Product Launch

October 09, 2018

Here’s a handy checklist from our friends at JudoLaunch to help you execute the most successful Amazon product launch possible.

Read more

Amazon Listing Optimization For New Markets

October 01, 2018

Tips to successfully grow your FBA business in new markets. Learn about our Amazon keyword research tool to help your Amazon SEO, using local language & more.

Read more

Expanding Your Amazon Sales to Europe

September 17, 2018

With the five European Amazon marketplaces currently available – United Kingdom, France, Germany, Italy, and Spain – you could be reaching hundreds of millions of customers in more than 28 countries throughout Europe. That's a customer base the size of the entire United States!

Read more

Expanding Your Amazon Sales to Japan

September 03, 2018

According to Amazon, Japan is its third largest marketplace, and is predicted to grow even larger in the next few years! Is this marketplace a match for you?

Read more

Improve Your Amazon Product Listings With Video

August 28, 2018

If you’re a seller enrolled in Amazon’s Brand Registry you now have the opportunity to add video to your product listings.

Read more

Tips to Prepare for the Holiday Shopping Season Now

August 02, 2018

It's never too early to think about your holiday selling strategy. We know, it’s still summer! But now is the time to start preparing.

Read more

Tips for Mobile Amazon Listing Optimization

July 23, 2018

Amazon trends confirms mobile shopping is critical to FBA business success. Read 5 tips to optimize your Amazon listing so mobile shoppers find your products.

Read more

What we learned at Amazon's 2nd Annual Boost with FBA Summit

June 26, 2018

An overview of Amazon Boost 2018 and what to keep in mind for next year.

Read more

What is AmazonBasics?

June 19, 2018

How Amazon's house brand is impacting sellers and what you should consider when selling a competitive product.

Read more

Keyword Research for Amazon vs Google

May 25, 2018

Amazon searches differ greatly from Google. Understanding those differences improves your keyword research, boosts your listings & drives more sales.

Read more