search results for: personalization
How to Leverage Amazon’s Approach to Personalization
Each time Amazon releases a new tool or feature intended to make a customer’s life easier, take a look at it. Ask yourself, “How can I use this new information to improve my own business?”
How to Use Amazon’s Retail Disruption to Your Advantage
In the last 2.5 decades, Amazon has revolutionized online retail. Learn how these shifts can empower you as a seller, and help your business grow.
Understanding and Winning the Buy Box
Amazon upended the purchase process with the introduction of the Buy Box. It’s no longer enough to have a low price or excellent search ranking to earn sales. Competing for the coveted “Add to Cart