Merchant Words

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Collections

Create and store keyword lists

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Market Insights

Reach more buyers through the competition

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Your Reports

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{{ item.displayDate }}
{{ percentSearchedUsed }}%

Searches: {{ searched }}

Total Searches: {{ searchesMax }}

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Page 1 Products

Top Products For Any Keyword

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ASIN Plus

Powerful reverse ASIN lookup tool

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Keyword Multiplier

Related & complementary keywords

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THE MOST RELEVANT KEYWORDS ARE AT THE TOP OF THIS LIST


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Using Amazon Data To Grow Your FBA Business

January 17, 2020

Amazon keyword data helps you optimize your Amazon listing, but it also helps you find new shopping trends to keep you ahead of the competition.

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Amazon Search Trends in 2019

January 02, 2020

Discover the most searched product on Amazon and other top Amazon searches in our 2019 search trend recap.

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Amazon Back-to-School Trends: What to Expect This Season

June 23, 2021

What do people search for when back-to-school shopping on Amazon? We reviewed three years of Amazon search trends to see what might be popular this season.

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A Year Later: COVID's Impact on Amazon Search Trends

May 07, 2021

We looked at four of Amazon's markets to see how the Coronavirus pandemic affected the top Amazon keyword searches over the last 16 months.

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Track Amazon Trends with Keyword History

March 14, 2019

MerchantWords' already powerful keyword tools for Amazon now has deeper customer insight to help FBA sellers with Amazon keyword research & trend analysis.

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These Trending Amazon Searches Are a Blast From the Past

July 17, 2018

Amazon customers are searching for fanny packs, windbreakers, and leg warmers. What year is it?

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Amazon Prime Day 2020 Search Trends

October 23, 2020

We reviewed the top 10K Amazon trends in shopper searches from Amazon Prime Day 2020. Here's what the data says Amazon FBA sellers should expect this holiday season.

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Top Shopper Searches in Amazon’s Growing Marketplaces

July 31, 2018

What are customers looking for on Amazon India, Japan, and Australia? Here’s a snapshot of the latest shopper search trends this month.

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Top 2017 Amazon Halloween Searches For The 2018 Season

September 11, 2018

We’ve compiled a list of the top-ranked US keyword searches from October 2017 to help you prepare for this year’s influx of Amazon Halloween shoppers.

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Amazon vs Etsy Search Trends

December 22, 2020

Etsy’s 2020 growth got our wheels turning. What are customers searching for on Etsy? How do Amazon and Etsy shopper searches compare and how does SEO differ?

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The Top 10 Video Games in Amazon Searches

September 10, 2020

We reviewed Amazon keyword searches over the past year to determine the most popular video games on the Amazon US marketplace.

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Amazon Keyword Trends Show How Quarantine Is Changing American Life

April 20, 2020

Amazon searches have changed due to COVID-19. Using real Amazon search data, MerchantWords' data team shows recent Amazon trends in shopping demand.

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Amazon Seller News - December 2019

December 13, 2019

This month, we dive into Black Friday search trends, updates to the Subscribe and Save program, and more!

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Expert Tips for Amazon Prime Day 2021

May 11, 2021

Prime Day is Amazon’s Christmas. Or Super Bowl if you’re a sports fan. If you're an Amazon seller, prepare now to ensure success on Amazon’s biggest shopping day!

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The Top Brands in Amazon Search

July 02, 2020

Our data science team analyzed Amazon US keywords from January to June 2020. Here are the top brands on Amazon based on how customers are searching.

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Amazon Made a Change: is MerchantWords Affected?

December 19, 2018

We're hearing a lot of chatter about Amazon’s recent update. We want to assure you that MerchantWords is not affected by this change.

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Prime Day Lessons for Amazon Sellers

July 25, 2019

We tracked what customer searches on Prime Day and compiled an analysis of the findings. Learn what to do to make Prime Day 2020 your most successful shopping day yet.

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Searches on Amazon Surge in May

June 12, 2020

Last month, MerchantWords observed the largest number of unique keyword searches on Amazon.com in a 30-day period. What does this mean and why does it matter?

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Analyzing the Effects of Amazon Australia | MerchantWords

December 20, 2018

What effect is Amazon Australia having on shopping trends & businesses? We review Amazon searches, purchases and the effect on the marketplace Down Under.

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SEO Study: Who ranks at the top on Amazon?

February 18, 2021

Can you really boost a product’s search ranking? Learn which ASINs, brands, and categories appear most frequently on the most coveted place on Amazon - page one.

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Amazon Seller News & Latest Amazon Trends

January 15, 2021

Read about UK VAT changes for FBA sellers, the fastest growing eCommerce market in Europe, supplier closures for Chinese New Year, and last-minute headlines you may have missed.

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Father’s Day Amazon Search Trends

June 12, 2018

Check out these trends to optimize your Amazon products for Father's Day sales.

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What is AmazonBasics?

June 19, 2018

How Amazon's house brand is impacting sellers and what you should consider when selling a competitive product.

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Tips for Mobile Amazon Listing Optimization

July 23, 2018

Amazon trends confirms mobile shopping is critical to FBA business success. Read 5 tips to optimize your Amazon listing so mobile shoppers find your products.

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Discover Highly Relevant Keywords With MerchantWords

October 24, 2019

Learn how to find relevant keywords and improve your listing optimization and keyword research skills.

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MerchantWords Keeps Getting Better

August 08, 2019

MerchantWords has some exciting new changes coming in the next month. Get a sneak peek of the next set of MerchantWord updates.

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How to Use Amazon’s Retail Disruption to Your Advantage

October 16, 2018

In the last 2.5 decades, Amazon has revolutionized online retail. Learn how these shifts can empower you as a seller, and help your business grow.

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4 Quick FBA Tips to Prepare for the Holiday Season Now

August 20, 2021

Selling on Amazon? Follow these four quick tips to prepare for the holiday sales boom.

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Tricks and Treats to Help Your October Amazon Sales

September 13, 2018

Each year, Americans spend more on Halloween than in previous years. In 2017, Halloween retail spending hit a record-breaking $9.1 billion! Capitalize on 2018 sales with these keyword optimization tips for everyday products.

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Amazon Product Research: 5 Metrics You Need to Know

February 05, 2022

Comprehensive market and product research are key when selling on Amazon. Be sure to check these five metrics to determine if your product will be a success.

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A Detailed Analysis Of The Top Trends in Amazon Sponsored Advertising

February 12, 2020

Amazon advertising is key to FBA seller success. Our data team analyzed millions of search result pages to find valuable insights & tips for effective PPC ads.

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Amazon Seller News - Spring 2020

May 11, 2020

Amazon is slowly returning to normal, new custom listing options, Walmart expands its delivery options and more of the latest news on the e-commerce industry from MerchantWords.

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How to Leverage Amazon’s Approach to Personalization

October 25, 2018

35% of Amazon searches offer product recommendations leading directly to sales. Learn how to leverage this personalization to increase listing exposure & sales.

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Find best-selling product niches on Amazon Europe

May 26, 2021

Trying to find the best products to sell on Amazon in Europe? Every European country shops differently. Learn what to keep in mind when planning your business.

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The Amazon Revolution: Fashion Forward

December 04, 2018

Between its private label brands and third-party sellers, Amazon brought in over $8 billion in US apparel and shoe revenue in 2017. And, with more than 13 million fashion items sold this year on Black Friday and Cyber Monday combined, it’s likely that Amazon’s 2018 gross annual sales will help it surpass Walmart as the largest clothing retailer in the United States.

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Get the Most Out of MerchantWords

July 18, 2019

We've made some updates to MerchantWords. Learn how to use our suite of Amazon seller tools to grow your business.

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4 Tips to Increase Your Sales on Black Friday & Cyber Monday

October 01, 2019

Being unprepared for the holiday shopping season is like walking into a sports game without your equipment. We’ve compiled our top holiday tips so you have your head in the game for the biggest shopping days of the year. 

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The Most Effective Reverse ASIN Tool Available

April 04, 2019

Simplify your keyword research and instantly access thousands of organic keyword phrases from actual shopper searches that rank top products on page one of Amazon. See which keywords your own listing is indexing for, so you never have to guess how shoppers are finding your product.

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Seasonal Listing Updates: Mother’s Day Optimization Tips

April 25, 2019

Whether you sell traditional Mother’s Day gifts like cosmetics and jewelry or a less conventional present such as an artisan made product, making small, seasonal updates to your listing can give you a boost in traffic and sales.

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Everything You Need to Know About Amazon SEO

June 04, 2020

Discover what keywords to select and where to place them in your Amazon listing to gain more impressions and improve your overall search ranking.

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Make Amazon Keyword Research Quick & Easy

February 16, 2021

Use our newest tool, Keyword Explorer to analyze and edit while you search, exclude irrelevant and duplicate terms, and save and track the keywords you need for your FBA business.

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How Keyword Research Helps You Step Outside of Your Products and Services

September 05, 2019

Amazon keyword research will help you attract more customers and sell more products. Let us show you why.

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Amazon Grocery: How To Sell On Amazon | MerchantWords

November 16, 2018

Amazon searches for groceries are growing rapidly. Learn the Amazon trends affecting grocery shopping & how Amazon FBA sellers can exploit this new market.

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MerchantWords Customer Spotlight: Marknology

September 03, 2019

Get to know Marknology, an Amazon Brand Accelerator, and how they utilize MerchantWords' powerful keyword data.

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Beat The Competition With Our FREE Report

May 11, 2020

Win back your share of the Amazon marketplace! Learn how MerchantWords' complimentary report can boost your Amazon performance.

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Primed For Success

July 11, 2019

Discover what you can do to prepare for Prime Day 2019.

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Amazon Update: Product Detail Guidelines July 2019

July 03, 2019

In the last few weeks, Amazon made several different updates to their listing guidelines. Learn more about these changes.

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New Amazon Tools from MerchantWords

September 25, 2019

Dive into the latest updates from MerchantWords. Find new ways to discover the Amazon data you need to grow your business.

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Amazon Seller News - February 2020

February 19, 2020

How the coronavirus is impacting sellers, new US FBA fees, and more of the latest news on Amazon and the e-commerce industry from MerchantWords.

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Amazon Seller News - August 2019

August 26, 2019

MerchantWords brings you the most relevant news for Amazon sellers. Dive into more information on the Prime Day results, new Amazon promotions, and shifts in Amazon's algorithm.

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Optimize Your Valentine's Day Success

January 30, 2019

This Valentine’s Day, our present to you is five tips for maximizing the explosion of gift-giving love on Amazon this holiday.

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Only Small, Artisan, and One-of-a-Kind Need Apply

December 13, 2018

Learn more about Amazon's growing category for small, artisan-owned brands: Amazon Handmade.

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Guide On How To Win the Amazon Buy Box | MerchantWords

August 29, 2019

You need to know how to sell on Amazon to be a top FBA business. The quickest path to success is knowing how to win the Amazon Buy Box. Learn how now.

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Amazon Seller News - May/June 2019

May 30, 2019

We've gathered the most recent news from Amazon so that you can remain in-the-know.

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Get more conversions with Sponsored Products

October 15, 2020

Build a winning marketing strategy with our new Amazon competition analysis tool. No subscription necessary.

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A Marketplace Open to All

August 29, 2019

There are benefits and challenges to selling on Amazon. While small independent sellers can reach customers across states, countries, and continents, they have to battle the larger budgets and brand recognition of more established, well-known companies.

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