How to Use All the Awesome Data in Your Keyword Bundle
At MerchantWords, we seriously love data! Here is the breakdown of all the information in the extensive keyword report you just received.
These terms are the actual customer searches for like products, recorded directly from Amazon’s search bar.
Estimated Monthly Search Volume
This number represents the estimated monthly traffic to the search engine results page (SERP) for this search term, as of today’s date. The higher the volume, the more people who search for it!
Number of Matching Products
This represents the total number of product results currently available on Amazon for the selected keyword. It’s a useful measure of the level of competition for a particular product or search term.
This score is the search volume over the number of matching products. The higher the number, the better the opportunity.
Search Influence Score
This proprietary metric shows how relevant a keyword is to the whole of the Amazon marketplace. A term with a high score is likely to show up in the drop-down suggestions across relatively broad searches for different products. These terms are popular searches, but they may not convert shoppers if they are irrelevant.
Search Elements Score
Compares similar products and phrases. When viewed in descending order, the most important attributes are displayed.
This information has two uses: 1) As bullet headers for listing optimization or 2) To identify important traits for product research.
Search Order Probability
This number is a measure of how people tend to search for an item. When viewed in descending order, this information is useful when designing an exact match PPC campaign, gauging what other products you may be competing against, or crafting a title for your listing.
This column indicates the dominant categories where this keyword appears as defined by Amazon.
We hope this information is valuable to you. Please let us know if you have any questions – just click on the blue help/chat button.