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    Performing Keyword Searches using MerchantWords

    Understanding Our Classic Search Table

    Just like on Amazon, our magic begins in the search bar, which is located at the top of every page on our site. You can also perform a search using our side toolbar. This toolbar is available on almost every MerchantWords page and can be used to easily navigate between tools. Just search for a word or phrase, hit “Enter,” and voila – the search results appear.

    In our search results table, you’ll find a wealth of information about the keyword you searched and the resulting keyword phrases from your query. You can always get the information you need about each category while you're in the platform by hovering over the ⓘ icon for a quick tooltip. Let’s learn more about each column!


    This column contains Amazon Shopper Search terms. We collect them from Amazon autocomplete so you learn about demand directly from shoppers.


    This next column gives you the estimated monthly total of overall Amazon searches per keyword. Our numbers come from a combination of information from Amazon data, hardcore data, natural language processing, and machine learning. You can learn even more about how we collect, refine, and organize our data on our Methodology page.


    This metric is an indication of a keyword’s search frequency and popularity. It represents the number of characters typed into the Amazon search bar before Amazon's autocomplete functionality suggests the keyword. A keyword can have a depth of 1-25, with one being the most popular.


    Keywords can be classified as:

    • Evergreen: The keyword appears in searches every month.

    • Seasonal: The keyword has only appeared in searches during the last three months.

    • New: The keyword has just appeared in search results.

    Sometimes, the seasonality of a keyword will surprise you. Popular holiday items, like “Christmas lights” are searched for all year round with terms like “fairy lights” or “twinkle lights” to decorate bedrooms and patios.


    These are the categories in which your search term appears most frequently. If you see this section empty, a keyword was not tagged with a particular category at the time of data collection.

    Each of these keywords and data points can be further explored using the column furthest to the left. Each of these buttons allows you to organize or discover more about the corresponding keyword.


    The plus sign in the search results table allows you to add individual keywords to a Keyword Collection (Co) so you can save your keyword research and access it later. To add all the keywords on a search results page, use the plus sign in the column header.


    This icon opens the Keyword History and Trends Panel. Here, you can learn more about a keyword’s search history, as well as supply and demand information.


    Start a new search for a particular keyword phrase by using the magnifying glass. Hovering over it will give you several different options:

    • Search MerchantWords: Clicking here will trigger a new search in our database for the keyword you selected.

    • Search Page 1 Search Results: This will bring you to Amazon’s page one search results displayed in MerchantWords. The data on this page is live directly from Amazon.com. You can also navigate here using our sidebar by clicking on P1.

    • Search Amazon: This option will open a search results page for the selected phrase directly on Amazon. You can see which listings – and how many of them – appear when the selected phrase is typed into the Amazon search bar. The same information can be viewed on Page 1 Search Results.

    • Search Walmart: This link opens a search results page from Walmart.com. It allows you to see how customers are searching on Walmart, what products they are searching for, and how sellers are listing their products there.

    How to Refine Your Search With Filters

    You can narrow down any search query by utilizing the filters in the pills above the search results.

    If your subscription includes global data, you can filter keywords by COUNTRY.

    The countries you see will vary depending on your MerchantWords plan. Each flag represents an Amazon marketplace from which we collect keyword data: United States, United Kingdom, Canada, Germany, France, Spain, Italy, Japan, Australia, India, Mexico, with Turkey and Brazil (coming soon!).

    The number beside each flag represents the number of unique keywords related to your initial search term in each marketplace. If you sell internationally, you can easily see how shoppers in each country use different keywords and how language differences impact Amazon searches.

    Keep in mind that this is for your original search term in your original search language. Your search does not automatically get translated by clicking on another country. However, you can view a suggested translation of your search term when you change your countries.

    The next filter is SEARCH VOLUME. This allows you to narrow down the results to those that fall within your specified search volume. Want to only see top-of-the-funnel keywords? You can! Want to see only long tail keywords? It can do that too.

    You can also filter our search results by DEPTH. Depth is the number of characters/letters entered in the Amazon search bar before a keyword appears as a suggested search term. The metric is an indication of the popularity and frequency of a search term.

    You can also search by CATEGORY. This filter can help you determine the most relevant keywords for your product in your dominant category.

    Use multiple filters at once to find keywords that meet your specific needs. You can use low depth, high volume, top-of-the-funnel keywords for your title and then reset the filters to find the long tail, mid-volume keywords for your product feature bullets and descriptions.

    Next Step: Keyword Collections

    Once you find the keywords you want to use in your listing or pay-per-click (PPC) campaigns, you can easily store them on the MerchantWords site using our Keyword Collections tool.