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April 07, 2021

EPISODE 22: Unique Amazon Strategies You Should Try Now

Sell Rank Win Podcast Episode 22: Neil Asher Shares Unique Amazon Seller Strategies to Boost Your Sales

In This Episode

Don't miss this episode! Tommy chats with Neil Asher, a successful 7-figure Amazon seller and founder of Aussie Online Entrepreneurs. Learn new strategies to increase your sales and rank almost immediately.

TRANSCRIPT

Tommy Beringer:

What's up you data-hungry, Amazon sellers. This is your host, Tommy Beringer, of the Sell Rank Win podcast from MerchantWords, and in this podcast, we give you the answers to your most burning questions, actionable insights that you can take away and implement into your business today. Let's go ahead and dive right into today's episode. What do you say? Let's go.

Tommy Beringer:

All right, and he has a glass of wine. That is beautiful. All right. Well, everybody, thank you, and welcome to the Sell Rank Win podcast. I am your host, Tommy Beringer, and as always, we have a very, very special guest on with us with you today. My next guest is a serial entrepreneur. He has built seven one million-dollar businesses, and he is the CEO of ROARLocal, a full-service digital marketing agency. He also is the head of Australia's largest group of Amazon FBA sellers, called Aussie Online Entrepreneurs. I dare you guys to say that five times fast. And without further ado, I'd like to introduce you to my man, Neil Asher. Neil, how are you today, brother?

Neil Asher:

I'm good. Can I start with a question for you?

Tommy Beringer:

Yeah, sure, let's do it.

Neil Asher:

All right. This question will lay the groundwork for the entire podcast, so if it's a good answer, I'm going to give you good shit. If it's not such a good answer, I'm going to kind of hold back. Are you ready?

Tommy Beringer:

All right.

Neil Asher:

Here we go. Who is the greatest frontman of any band of all time?

Tommy Beringer:

Oh, who's the greatest frontman? Freddie Mercury.

Neil Asher:

Freddie Mercury. I'm down with you.

Tommy Beringer:

Huh?

Neil Asher:

Okay, now you get the good stuff.

Tommy Beringer:

All right, baby, let's do it. I'm so glad I answered that correctly. Man, all right, you put me on the spot there. That was good though.

Neil Asher:

You're good on the spot.

Tommy Beringer:

Are you ready to dive in or what? Let's give them what they're here. What do you think? What do you say?

Neil Asher:

I have two confessions, okay? Two confessions.

Tommy Beringer:

All right.

Neil Asher:

Confession number one, I have not looked at your questions. I'm sure they're awesome, but I have not looked at them.

Tommy Beringer:

Makes it better.

Neil Asher:

Confession number two. I have been drinking. Just going to put that out there. I have a glass of wine. It is not my first. I'm just putting that out there.

Tommy Beringer:

Well, Neil, for everyone out there, Neil is in Portugal and I am in... It is his nighttime, and I'm in Los Angeles, so it is my morning. I have my Starbucks in the hand. He has his wine in hand. I'm drinking, but it's caffeine, and he's drinking some vino there, it looks like.

Neil Asher:

I did actually see, Tommy, just a little bit earlier, just sneak a little shot of whiskey into his coffee. Little morning thing he puts in there.

Tommy Beringer:

Hey, shh. Don't tell anybody. Only blue label. Only blue label. This is a good time. This is going to be a good time.

Neil Asher:

What've you got for me? What've you got for me? Let's see if I can run amok in your podcast.

Tommy Beringer:

All right, we’ll see. All right, Neil, just, let's go ahead and get started and just tell everyone out there, how did you start selling on Amazon? How did you start?

Neil Asher:

All right, cool. Well, embarrassing story, let's start with one of them; because you've got the Freddie Mercury answer correct, let's give you some embarrassing stuff, all right? Embarrassing story, I used to be an affiliate marketer back in the day. Actually, Amazon was my biggest affiliate deal that I had, and that was back in the day where you could just run Google ad words and it would just make you a fortune and it was not uncommon to make a significant amount of money in a month and I was doing very, very well. Anyway, I did very, very well as an affiliate marketer, decided I was going to get onto Amazon. I had a couple of my friends selling on Amazon and they were like, "Neil, you're a good marketer. You'll kill it on Amazon."

Neil Asher:

I was like, "Of course, I'm a frigging genius at marketing. I'll be awesome at Amazon. I'll be excellent. I'll be the best Amazon seller ever." And so I got onto Amazon and my wife was like, "Are you sure about this?"

Neil Asher:

I was like, "Yeah, yeah, it's cool. Don't worry, darling. I've got this. I've got this. We'll have the house in the Hamptons before you know it." I was doing my thing and I got some products up, didn't really know what I was doing, but I was applying this obvious affiliate marketing stuff, what I'd learned, and it was an unmitigated disaster. Literally, I lost all of my initial capital investment. It was terrible. I went in there thinking my farts didn't stink, and I left feeling like I suck at marketing. This is it. I'm done. The whole thing's done. That was my inauspicious start into Amazon. It's very, very rubbish, let me tell you.

Tommy Beringer:

Well, it's all good. You fail, you live and you learn, right? I'm sure you made some adjustments along the way after you failed miserably, it sounds like. You're doing pretty good for yourself now, so what adjustments did you make when going back in?

Neil Asher:

Well, from the affiliate marketing stuff, you could be the worst marketer in the world, back then, and still make money as an affiliate marketer, because you could buy traffic so cheaply. I used to sell something called the Crazy Fog Ringtone, and anybody listening in Europe or the UK will know exactly what that shit's all about. I used to sell that online and we were doing very, very well from it. I was doing Amazon stuff, doing very well from it. Basically all we did was just do a load of traffic. Back then you could buy clicks on Facebook for two cents a pop. You buy clicks on Google for five cents a pop. You could buy clicks on the content network, as it was back then, for a third of a cent. It's pretty hard to mess it up when you can buy traffic that cheap. It's pretty hard to screw it up.

Tommy Beringer:

The good old days, jeez.

Neil Asher:

The good old days, yeah. What happened was I reassessed everything, took a step back, and thought about my customers, because prior to that, I was an affiliate marketer, hired gun. I didn't really give a rat's ass about customers. I was there to what was the best offer? What could I make the most money from as an affiliate? What would give me the maximum amount of money, the most amount of sports cars for the limited amount of money and time that I was putting into it? That was the entire MO. I'm not going to lie to you. You've had the Freddie Mercury question answered correctly, so I'm going to give you the truth.

Tommy Beringer:

Beautiful. Thank you, sir. I appreciate that. Do you sell exclusively in Australia, or do you sell all over?

Neil Asher:

No.

Tommy Beringer:

Okay, tell us a bit about that after you sip that vino. There you go.

Neil Asher:

Where am I selling? Jesus, I'll tell you a funny story. Remind me to tell you the Japan story, okay? Where I sell is obviously in Australia. I sell in Australia, I sell in the US of A, I also sell in Canadia, which I like saying Canadia. One of our ex politicians, a guy called Tony Abbott, went to Canada, said, "It's so good to be here in Canadia." And it was just a classic moment. Anyway, Canada, Southern Canada, I also sell in Mexico. I sell into Europe. Of course, I don't sell in England anymore, because that sucks now, because of Brexit. No, I still in England. I sell in England as well, Europe, Germany, France, Spain. I sell in India, do very, very well in India. I think that's kind of it. Yeah, I think I said-

Tommy Beringer:

Okay. Awesome. Awesome, awesome, awesome. I did not know you sold in all those places, so this-

Neil Asher:

Everywhere. Everywhere.

Tommy Beringer:

... this leads me to now-

Neil Asher:

My wife relentlessly takes the piss out of me, because we travel a lot, so we travel to all of these countries and we'll go to a country and I'll be like, "Honey, this is awesome. I love it here."

Neil Asher:

She'll be like, "Let me guess, you want to start a business?"

Neil Asher:

I'm like, "Yeah, how did you know? Of course, I want to start a business."

Tommy Beringer:

Dang, us serial entrepreneurs. That's how we think. Where are you seeing the lowest cost per clicks in your Amazon PPC campaigns over all of those... And the best ROI in all of the marketplaces?

Neil Asher:

Yeah, because who really gives a frick about lowest PPC? That doesn't really matter. Who cares about that? That's for beginners. Let's not talk about beginner shit. Where do you get the most bang for your buck? Where can you make the most money?

Tommy Beringer:

Exactly. That's what I'm getting at. That's what I'm getting at.

Neil Asher:

That's a better question. Well, really, depending on the category that you sell in, you can do extremely well in India, but it is a monumental pain in the ass to start selling there, because of the bureaucracy. It moves at this glacial pace, so once you're up and running, fricking awesome. You can do really, really well, especially selling products from outside of India into India, because they're they're like, "All our Indian products suck. We don't want any of them. We want to buy things from outside of India." We sell them things from outside of India and they love that sort of stuff. India does very, very well. I guess it's the new markets that I've gone into that are doing... As far as ROI goes, it's the new markets that are doing very well. Australia, also very good, but the volume, depending on the category, is kind of shit, but it's a growing marketplace.

Tommy Beringer:

That's what we're seeing in MerchantWords too, is... There's huge volume in India. Huge.

Neil Asher:

Yeah, it's massive.

Tommy Beringer:

Yeah.

Neil Asher:

Yeah. And I just recently found out, thanks to MerchantWords actually, that Japan is the second biggest marketplace now. Do you want my hilariously funny Japanese story?

Tommy Beringer:

Okay.

Neil Asher:

All right. This is on the back of some success in Amazon, and I'm thinking, I've nailed this. I've got this Amazon down pat. I know what I'm doing in Amazon. I can kill it anywhere. We go to Japan and we start a business there and we start selling some products and I go, "Okay, I'm just going to sell what I know is going to crush it, and that is skincare." In Japan, they're obsessed with skincare. Specifically, they all want this brightening skincare. We think, we're going to put together a brightening product. We're going to have it manufactured in Switzerland.

Neil Asher:

We get our product manufactured in Switzerland, we'll pump it on the back of the fact that it's manufactured in Switzerland and so we'll search for Japanese. It's a Swiss product. Switzerland's got all of this wonderful branding about the country that's happened for eons, so we'll sell it on the back of that. We go in, I get this translator to translate all the listing for us, all the packaging for us and she's done an awesome job. We've got this great product designer putting all the packaging together. He's done an awesome job. I'm like, "Man, we're going to absolutely nail it." We launch, zip. Worse than zip. Nothing. Not even sales. I'm like, shit.

Tommy Beringer:

What do you think happened there? Why did you not have success there when you thought you were going to have so much success with all of the strategies moving forward?

Neil Asher:

Well, turns out that the search terms that we had come up with all around brightening products and things like that, there's actually another word in Japanese, which looks very, very similar, but means something very, very different. And that word for, it's a colloquial term for brightening that they use, but it's very, very close to their word for feces. We had used the term for feces on all of our packaging, on all of our marketing. Come and rub this shit all over your face. I kid you not. It took a customer to contact us and say, she said to us, "I think somebody's played a joke on you."

Neil Asher:

And we were like, "Oh, they must've done." But no, they hadn't. We were just idiots, "because actually, that word means feces on your face."

Neil Asher:

And we're like, "Oh right. That's why it's not working so well."

Tommy Beringer:

Well, there we go. My goodness, I would not want to rub feces on my face, that's for sure. Did you eventually change out that listing to the keywords and then did it start selling well? What happened there?

Neil Asher:

We had to take the... Because obviously, you can't sell shit in Japan. They don't like that, apparently, so we had to take it all out. Yeah, we basically had to just... Because the way that we'd put together the product, we'd screen printed directly onto the bottles to make it a high-quality product. Switzerland product, had to be high quality, so we had to dump all the product basically. It was just a complete shitfight, to coin the phrase. Yeah, it wasn't a good experience, but I've since had success in Japan. It's a great market. I love it there.

Tommy Beringer:

Good, good. Yeah, that's awesome that you're all over the world. I love talking with other sellers that have knowledge across all of the different marketplaces. That's awesome.

Neil Asher:

I wouldn't say knowledge, Tommy. I think that's a stretch of the truth here.

Tommy Beringer:

Experience.

Neil Asher:

Experience.

Tommy Beringer:

Yes, all right. I'll change that out. There you go. Neil, you are known as somewhat of a marketing genius, right? I want to know if you have any marketing strategies that you're applying now that maybe are working outside of Amazon, driving outside traffic, things like that? Is there anything you can share regarding just marketing under the marketing umbrella, but into the Amazon world?

Neil Asher:

Yeah, okay. Well, who does this podcast go out to? What's the quality of the people that this podcast goes to?

Tommy Beringer:

Oh, we have Fortune 500 brands listening to this. We have smaller sellers. We have big Amazon brands listening to this. Amazon-focused. Amazon seller-focused.

Neil Asher:

Good people, not assholes?

Tommy Beringer:

No, yeah, yeah, absolutely good people. Always good people.

Neil Asher:

All right. Well, one thing that we have found a huge amount of success with, and I'm always mindful of sharing tips like this, because there's a whole raft of backend stuff that has to go into the product and you have to assume that you're actually selling something that people want and you've put together a great listing and that kind of crap, but given that your listeners have done a good job of putting things together and they know how to go about picking products properly and they find something that customers actually want to buy, then the next problem to solve is how do you get as much traffic as possible to that listing? That's the next problem to solve. And so you guys do an awesome job. MerchantWords does an awesome job of helping people with their search terms and stuff like that.

Neil Asher:

Amazon PPC, I'm going to leave that alone. Let's talk about, especially now that Amazon has just updated its algorithm, they've just done that recent update, so now they are hugely prioritizing outside traffic. One thing that was not working at all, that has... It's Friday, the 29th of January when we record this, and this is from Tuesday morning, this suddenly started working. That's how recent that is. It was working a little bit, but not really like it is working now. Anyway, enough fucking build-up, let's talk about what it was. What it was, was we were doing PropellerAds, which is a network, PPV network. There's a couple of different ones out there. You can choose whatever you want to do, but this was solely in USA, Australia, Canada, UK were also running this strategy. Those four different marketplaces, and what we're doing, we were taking YouTube videos, because we were getting a lot of traction with YouTube videos. It was an incredible, crazy, crazy, good strategy. Not just in those marketplaces, but in all marketplaces, our YouTube...

Tommy Beringer:

By creating how-to videos and driving traffic from there to your...

Neil Asher:

No, no, no, no. More like nuclear bomb style testimonial, here's a beautiful, beautiful woman, whatever it was, typically a beautiful woman using the product, and then here's how she was using it and that would be a great intro into that on a YouTube video. One of our videos had 17 million views, for instance, on YouTube. It was just doing an insane amount of stuff. It was mostly just a... I can't really say that on this podcast. I have to be so careful what I say. Anyway, PropellerAds, and we're doing a PropellerAds thing. I'm trying to keep this kind of safe for work.

Tommy Beringer:

Safer, okay, go ahead.

Neil Asher:

Safe for work, without saying too much and talking about other things too much. Anyway, PropellerAds, what would do is the way the YouTube algorithm works is it works like all algorithms. If you are getting no traffic at all, then you are not rewarded and you stay where you are. It works like Amazon, on a seven-day rolling scale. If, in any seven-day period, you get good traffic and you pick that up and your sales are increasing, then your rank will increase commensurately with that, given that you're able to beat out any competing products and usurp them as far as actually what they're selling.

Neil Asher:

YouTube's algorithm works in a lot the same way, but obviously that works on views and lengths of views. What we were doing was running PPV campaigns, which is a pop-under campaign. The pop-under was our YouTube video. Not because we want anybody to actually watch it from the pop-under, because who the hell wants to see a pop-up? Who gives a shit about a pop-up? Everybody's immediately getting out of the pop-up, but what it did was increase the number of viewers and increase the length of time that that video was played on YouTube. You with me?

Tommy Beringer:

Yes.

Neil Asher:

What happened then was YouTube then went, "Holy shit, this is pretty cool. This must be a popular video that a lot of people like, and we're also sending indirect traffic to YouTube as well, because of the three different forms of traffic on YouTube, we're sending indirect traffic to YouTube, and as a result of that, they would place our YouTube video higher in their own SERPs. In the search engine results page, they place it higher in that, and then that would mean more organic search traffic, which then led to higher sales for the Amazon store. That worked really, really well. The network we're using-

Tommy Beringer:

You're grabbing strictly from YouTube then? You're not doing any Facebook ads, any other outside traffic?

Neil Asher:

No, no, no. This is one little piece of the puzzle. We're doing all sorts of shit, but that's one thing that just started working, just started working on Monday, and so I thought I'd share some brand spanking new stuff with you.

Tommy Beringer:

Okay, that is awesome. That is a value nugget right there. That's a value bomb right there, Neil. Thank you so much for that. We could probably have a whole separate podcast, just on that type of stuff, but that's a good little nugget right there. And now what I wanted to ask is, because you alluded to the new algorithm change, and then a lot of people don't know about this, and I don't know if this is just something in the Amazon seller community, that they're calling it the A10 now, but I don't know if Amazon actually calls it the A10 or not, but anyways, it was an iteration to their A9 algorithm, which now they are rewarding more outside traffic.

Tommy Beringer:

If you're sending Facebook ads or YouTube ads or something, you're driving outside traffic to your Amazon listing, then they're going to reward you. They're going to see, hey, these guys are sending some traffic to our listings on Amazon. They're making us money, so let's reward them in the rankings. I heard, and correct me if I'm wrong, and I want you to see your take on this, is that I heard that they're now actually prioritizing that over their actual internal PPC campaigns.

Neil Asher:

Yeah, interesting. I think they are. I'm going to start by saying, screw Facebook. Facebook are assholes. I hate those guys. They don't let us talk about what we want to talk about in our community, so screw those guys. I'm going to say, if you're looking to get a shitload of traffic to your Amazon store and to utilize that traffic to make more sales, there's a lot better places you can run your ads. Quora for instance, has been an incredible.

Tommy Beringer:

Quora, the Q-U... Spell that again, because I heard of that. It's Q-U-O-R-A, right?

Neil Asher:

Exactly that, yeah. Quora.com has been an incredible source of traffic for us. And the good thing is you can-

Tommy Beringer:

And they're cheap too. They're traffic's a lot cheaper than anywhere else for Google.

Neil Asher:

Facebook traffic is ludicrously expensive, unless you're in a third world, Uzbekistan, Tajikistan kind of country, then you can get good traffic in Facebook. Outside of those third world countries, it's crap. Much better off using something else, like Quora or YouTube, like PropellerAds.

Tommy Beringer:

Let me stop you right there. This is good stuff. With Quora, walk me through for beginners, how would you set something up in Quora and then drive over to your Amazon listing? Give me something like a step, one, two, three, four, whatever.

Neil Asher:

All right. This is all prefaced on the fact that you have put together a good product. We could start with that, but you've put together a good product. It's a product that the marketplace wants. You're not just trying to sell some piece of shit, me too product that you're going to compete with some Chinese sellers on. You've actually thought about it. You thought about your customers and you've considered who the hell your customers are and you've put together your product based on that unique person. Given that that's all in place, which is not a given for most people on Amazon, but given that's all in place, then it operates a lot like a hybrid between, if you've ever done any advertising on Bing, for instance, if you ever run any Bing ads, the interface is a lot like that.

Neil Asher:

If you ever use LinkedIn traffic, LinkedIn is amazing for business kind of stuff, then it's a hybrid of those two UXs and it's a very, very similar platform, but you can run three different kinds of things on Quora. The only thing you want to worry about, the only thing you want to do, if you're a beginner, there's more complex stuff, but you need to cut your teeth and get your chops dirty first, lose some money first, is to go ahead and do a, what really amounts to an in-stream ad. Just like on Facebook, you see an in-steam ad, just like on LinkedIn, you see an in-stream ad. All these kinds of social platforms, they show you an ad and they cover it up with a tiny little sponsored thing somewhere in the ad, so you don't really know it's an ad, but it's an ad.

Neil Asher:

You can put your advert onto different platforms, if you're doing any Reddit ads, which if you haven't, you should. Reddit's another awesome channel to go out of. There's a whole conversation we can have about that, but if you've done any Reddit ads, you'll see how that works, and it just kind of shows in the stream. Most people don't realize, but Quora gets a shitload of traffic. Heaps and heaps and heaps of people are using that platform. There's a whole sub genre of people who only use that platform as their social media platform.

Tommy Beringer:

Are you seeing Quora... Are you driving traffic from there to all of your different listings across all different marketplaces, or is it Quora only works in the US, or Quora only works in India?

Neil Asher:

Dude, you pumping me for information. This is something I charge for.

Tommy Beringer:

That's right, I got my people listening.

Neil Asher:

I charge for this stuff.

Tommy Beringer:

I got my people listening. I need to give them the good stuff, Neil. Come on.

Neil Asher:

Oh my God, you are a relentless interviewer. Holy shit. Hold on. Okay. Where are we doing with that? It depends on the country, which is interesting in and of itself, however, we've got two different strategies we run. We either run direct to Amazon, so we go directly to the Amazon app. I've got a bug in my head about Facebook. Directly to the Amazon ad, or we go through a landing page, which is basically a replication of our Amazon product details page, and we send them to it that way. Depending on the particular marketplace, we send them that way.

Neil Asher:

If we're going into the USA, we always go landing page. We always go landing page, because the conversion rates on our pages gets killed otherwise. In the USA, your unit session percentage, your conversion rates on-page is absolutely a critical metric to make sure you keep high. We always go landing page. We tell everybody what it is. "Here's all the stuff, here's some reviews, here's the price." You know everything, and then if you want to click through, boom, we've got you. If you don't want to click through, we haven't messed up our conversion percentages on-page. [crosstalk 00:26:05]-

Tommy Beringer:

And everybody who's listening out there, this is some really good value bombs that Neil is dropping. At the end of this podcast, I'm going to get Neil to give you his information so you can reach out to him so maybe, maybe he can help you.

Neil Asher:

Don't reach out to me, for goodness sake. I'm already busy.

Tommy Beringer:

Bother this man.

Neil Asher:

Don't come to me and ask me questions. Don't listen to this man.

Tommy Beringer:

All right. That's awesome stuff. Quora, because that's interesting to me as well. That's some super good stuff.

Neil Asher:

Quora is great, Tommy. It's a really good platform. The thing is, what you to find is you want to find platforms where people are using them and they almost use them and they're hypnotized when they're using them. They don't really think about, holy shit, I wonder how many other people are using this platform? They're not really thinking that way. Quora is one of those platforms where you can get a ton of great traffic, because you can really target in. It's another platform, like those bastards at Facebook, where they've got a shitload of information about the user, people are asking questions about it. You can know, with some certainty. That was my phone. Probably one of your listeners, already calling me.

Tommy Beringer:

Yeah, I already texted my listeners your phone number.

Neil Asher:

What is that PropellerAds thing again? What are you talking about? No, I actually answered that phone. They heard all of that then. They're probably thinking, who's this crazy person? Anyway, yeah, it's a great platform because of that, and PropellerAds as well. That's using that platform in a much different way. It's one of those platforms where people, they know it's there, they've all seen pop-unders and they think, well, they're just annoying.

Tommy Beringer:

When you say pop-unders, you mean a pop-up, right?

Neil Asher:

Well, no, no, no. A pop-under is something that is, when you go to a webpage and you're looking at the webpage and then you click away from the webpage, you close the window, and there's another window there. Typically that's a cam girl. I'm sure you know about this, Tommy. That's a cam girl behind there, from Live Jasmine. Apparently, you're one of their big users. I don't know about any of that.

Tommy Beringer:

Fake news. Fake news.

Neil Asher:

All that pop-up stuff, that's normally what cam... When you go on the cam sites, allegedly, I don't know. That's something that Tommy was talking about earlier, so they do that, and the reason that works so well is because it's just another thing to click off of. Most people think that's useless. How the hell does anybody make any money from that? Well, it turns out you can make money from it if you use it in a oblique way to game another system, YouTube's algorithm, based on what you're seeing from that particular thing. You can use those pop-unders, which are irritating, which nobody really pays any attention to, but you can use them to gain YouTube's algorithm where people do pay attention and people are watching and are engaged. You can use the one to gain the other. That's kind of a cool thing to do.

Tommy Beringer:

Okay. Neil, we need to have another podcast for sure. You're giving us some great [crosstalk 00:29:24]-

Neil Asher:

I'm not coming on any more of your podcasts. You ask way too many questions. I give too much information. It's the alcohol. That's all I'm going to blame here.

Tommy Beringer:

All right, Neil, we're going to wrap up this podcast, and at the end of every podcast, we like to give our listeners one tip or trick that they can take away after listening to this. At the end, you can give to them, either in their business or in their life. What is one big takeaway, other than all the others that you've given to us, that you can give to us at a high level for them right now?

Neil Asher:

Okay, great tip, which will no doubt get me into trouble, but this is a great tip. All those other software out there that tell you that they can help you pick a product to sell on Amazon, it's bullshit. You should not use software to pick products to sell on Amazon. That will put you amongst a whole amount of pain competing with other people who do exactly the same thing. You don't want to do that. MerchantWords is awesome, because they don't focus on that sort of shit. What they focus on is awesome data. Give me quality data and then I can use that data to make educated decisions about what I'm going to sell.

Neil Asher:

That's why, for me, MerchantWords is the best. The guys are great, I love what they do. They tolerate me, which is amazing, and because of that, it's all good with them, but don't use traditional software. I can't mention any names. [inaudible 00:30:56]. I can't mention any names at all to do anything at all. Just know though, if you're using those softwares to pick products, you're going to lose on Amazon. That's not going to work.

Tommy Beringer:

You got to be careful.

Neil Asher:

Yeah.

Tommy Beringer:

That's a great tip, Neil, and thank you for the love on that. I promise, I didn't tell Neil to say that, but he loves us, and of course, we love to have him on. We love you, Neil. Can we give out some contact information? Is that all right? Do you have a Twitter handle? Instagram handle? Email? Where can people contact you if they want your services?

Neil Asher:

Well, firstly, I'm going to say this; I only want Australians in my training program, because I find that Aussies are brilliant. Nothing about Americans, who suck, nothing about that. I'm just going to say that Aussies are awesome-

Tommy Beringer:

Wait, I'm American, all right?

Neil Asher:

I did not know that, Tommy. I thought you were from Canadia. I was like, isn't Tommy Canadian?

Tommy Beringer:

Still love you, Neil, still love you.

Neil Asher:

No, I'm just messing about with him. All right, how can you get in touch? Go to Aussieonlineentrepreneurs.com.au. Probably the easiest thing to do though, is go and check out our YouTube channel. We give away a heap of great information on there. I'm usually drunk when I'm doing the video, so they can be a little haphazard. You'll find that's actually a thing with me, being quite drunk when I do things.

Tommy Beringer:

As you are now.

Neil Asher:

Well, relatively now. On my way to being there. Yeah, go to YouTube and go search for us, Aussie Online Entrepreneurs. Find us that way, you'll heaps of heaps of free content from us that way.

Tommy Beringer:

Beautiful. Thank you so much, Neil. I appreciate you taking the time out of your day. We know that you are a very busy guy, so I just want to thank you so much for coming on the podcast. Next time, we will do this again and I appreciate you.

Neil Asher:

Dude, if I'm coming on again, I'm asking questions, firstly, and secondly, I'm not going to let you ask me any of those questions where you make me give away heaps of stuff I normally charge for.

Tommy Beringer:

All right. Well Neil, thank you so much again, and we will see you on the next one. I hope to have you guys on again, or have you on again.

Neil Asher:

Tommy, thanks so much, man. I truly appreciate the opportunity. I love MerchantWords. It's made such a massive difference to my life. I couldn't do what I do without it, and it's because of MerchantWords that I'm able to keep my lovely, lovely wife in nice handbags, my kids in nice schools, and myself in nice cars.

Tommy Beringer:

Awesome. That's so awesome to hear, Neil. Thank you, and I'm so glad that we're, at MerchantWords, are delivering that big value to you as well, for your business. That's awesome.

Neil Asher:

Appreciate that, man.

Tommy Beringer:

All right, talk to you soon. Thanks so much. All right, thank you guys so much for listening, and if you got any value out of this podcast at all, please let us know at the place that you listened to it at, whether it be iTunes, Stitcher, or whatever it is, give us some love, give us an awesome review and let us know maybe some things you want us to talk about on the next podcast. Until next time, guys, stay awesome and be awesome.

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