MerchantWords data comes directly from the Amazon autocomplete search bar. We capture search trends as they're happening, so you can see how shoppers are searching for products around the world.
Keywords directly from the Amazon search bar to our database. Curious how it works?Learn More
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Below you’ll find answers to the most popular questions about our products and services
Originally established by our founder, George Lawrence in December of 2012, MerchantWords was the very first Amazon keyword tool available. Today, MerchantWords is home to the most accurate Amazon SEO tools and services on the market. We collect and analyze billions of global data points on shopper searches and Amazon products so you have the best information available to build a successful brand.
With our suite of Amazon tools, you can get a comprehensive overview of the search market, discover product opportunites, and optimize listings and campaigns for discoverability. MerchantWords helps you easily find emerging search trends, high-quality keywords, keyword search volume, and search volume history, as well as reliable information on the competition, product pricing, and supply so you can connect with the right customers and grow your sales.
You can learn even more about how we do what we do and how we get our data here
In order to accommodate sellers of all experience levels, we offer a variety of plans at different price points to make sure you get exactly what you need, and don’t pay for anything you don’t.
If you’re just getting started on a single Amazon marketplace in Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, or the United States our SILVER Plan is ideal for you. You can choose either a monthly subscription for $29/month, or an annual subscription for $290/year – and get two months free!
If your business extends across Amazon’s regional marketplaces (North America (US, CA, MX); UK/Europe (UK, DE, ES, FR, IT); or Asia/Australia (AU, JP, IN)) our GOLD Plan is ideal for you. You can choose either a monthly subscription for $79/month, or an annual subscription for $790/year – and get two months free!
If you’re a large established brand or agency, our PLATINUM Plan is ideal for you. You can choose either a monthly subscription for $149/month, or an annual subscription for $1,490/year – and get two months free!
And there’s no risk; you can cancel anytime. Sign up for your perfect plan on our Keyword Tools page.
If you’re already part of the MerchantWords family you can choose to keep your existing plan. You will have access to your current features and pay the same monthly fee. You can upgrade your subscription at any time to take advantage of all the amazing new features available.
We collect Amazon keyword and SERP (search engine result page) metrics on a daily basis, and overhaul and update all the data in our database every 3-4 weeks. It has taken us years to understand that this is the right amount of time to take a snapshot of the month-to-month changes in search behavior.
The Amazon keyword and SERP data on MerchantWords comes from Amazon’s 11 marketplaces in the US, CA, MX, UK, DE, ES, FR, IT, IN, JP, and AU. We visit Amazon the same way that shoppers do, and type in every single combination of keywords available. MerchantWords does not use data from Google, Bing, or any other search engine to calculate our search estimates, just computational math and statistics.
Before we release any data live to our customers, our engineers, data scientists, and product managers review the results. We double, triple, and quadruple check our work before anyone gets to use it for their business.
First, we compare our ranking system to the data we get directly from Amazon. Then we spot check our estimates with PPC advertising data. This is done to ensure we’re not under-representing any searches. Our reviewers and data scientists then further compare the raw output against Amazon's recent and seasonal trends. This allows us to tune and update our algorithms on an ongoing basis to adapt to Amazon's shifting trends and its evolving suggestion engine. Billions of data points are processed and ranked in every cycle to distill the latest and most relevant information possible – including the hidden relationships – to expose what is in demand on each Amazon marketplace.
MerchantWords currently publishes Amazon data from searches within the United States, United Kingdom, Canada, Germany, France, Spain, Mexico, Italy, Australia, India, and Japan.
If you would like to see other countries as well, please contact us. We'd love to hear your suggestions!
We’ve been doing this since 2012 – longer than anyone else in the industry, and we’ve collected more keywords directly from the Amazon search bar than anyone else. That means we’ve had many years (and hundreds of billions of data points) to perfect our methods. And we continuously refine and improve our processes to produce the most accurate and knowledgeable results possible.
If you spot anything that seems unusual, please contact us and let us know. We'll look into the issue and make any necessary corrections.
Most customers use MerchantWords’ keyword database to improve the profitability of Amazon Sponsored Ads / Pay-Per-Click (PPC) campaigns. You can discover completely new keywords, see what keywords competitors are ranking for, and find trending keywords across countries all around the world.
We wish it were that simple to have highly profitable ads, but Amazon is trickier than that. While Amazon has never released how their PPC algorithm works exactly, it’s safe to assume there are many factors to be considered, such as longevity, inventory, sales velocity, customer reviews, etc. MerchantWords can help give you a boost above the competition for keywords, but it’ll be up to you to handle the rest of the algorithm and budgeting for maximizing your ad effectiveness.
Of course! Keywords bring traffic to listings, regardless of how that item is sold. Naturally, when you are the only seller of an item, improving the visibility of your listing through better keywords is going to bring you more sales directly.
But even in the case where you share the buy box with other sellers, adding better keywords to your listing of the shared item is still beneficial. Because of your improvements, the item will match more search terms, and sales will start to increase. If you don't currently own the buy box, there are no immediate sales for you. However, the increased sales velocity means that the current buy box owner is going to sell out of their inventory all that much faster, and it'll be your turn to own the buy box all that much sooner.
Yes! Today, MerchantWords indexes keywords and SERP metrics for Amazon. Many of our customers also use our shopper search data to optimize their listings on Walmart, eBay, and Etsy, and to enhance the SEO of their blog and website content.
MerchantWords can collect data from almost any other marketplace including Walmart, eBay, Etsy, and more. If you are a brand or agency interested in a custom data report send us an email with the subject: Custom Data Request and we’ll contact you with more information.
While we do not offer a free trial, if you sign up for an account and are not fully satisfied with our service, you can cancel within 14 days of signing up for a new account and receive a full refund of your purchase. Upgrades to existing accounts do not qualify for a refund.
You can pay for your MerchantWords subscription with a credit card or bank-issued debit card. We do not accept PayPal at this time.
A comma-separated values (CSV) file allows data to be saved in a structured table format. CSV files can be used with any spreadsheet program, such as Microsoft Excel, Open Office Calc, or Google Spreadsheets. On our site, you’ll see "Download CSV," which means you can download or transfer the data/keyword search results that you see on our site to a file you can easily navigate. You can also store keywords in our Keyword Collections.
To perform a search by ASIN in the MerchantWords keyword tool, you must be subscribed to a Silver, US Pro, Global, Gold, or Platinum plan.
Customers subscribed to discounted plans can upgrade their subscription to receive this data.
Yes, you can currently search by ASIN and perform a reverse ASIN lookup for all 11 Amazon marketplaces on the MerchantWords site.
Yes, we do. With the MerchantWords API, you can tap into the world's largest dataset on Amazon product supply and demand. You provide us with your specifications and we collect and deliver the data: no manual rules or web-scraper maintenance required; fast, reliable, and accurate information; and super easy integration. Our API plans start at $599 per month. Find out more here.
You can view and download receipts and invoices any time in your MerchantWords’ account.
Log in to www.merchantwords.com with your email address and password. Once you are logged in, click on My Account from the drop-down menu.
Scroll down and select View Billing Details from the left, gray column. This will take you to a new page that shows your Billing History.
In the bottom left corner of the Billing History table select Receipt Settings. This will launch a pop-up window that will allow you to add specific contact or tax info to your receipts, like your full business name, VAT identification number, or address of record. We'll make sure it shows up on every receipt.
Under Actions on the right side of each transaction, you can download, view, or email an invoice for all charges by clicking on the icons.
For further assistance, please click on the blue button below or contact us at [email protected]
Changing your plan is easy and you can do it at any time on our site.
Log in to www.merchantwords.com.
Click on My Account from the drop-down menu.
Scroll down and select Change Subscription in the left, gray column. There you can upgrade your subscription to one of the plans currently available on our site. If you have one of our legacy plans, you will only be able to upgrade it to one of our current plans.
Yes, we do. If you are interested in creating a custom partnership, please contact us at [email protected]
If you would like to stay up-to-date with the latest news and promotions from MerchantWords, you can sign up for updates on our blog, subscribe to our YouTube channel, like us on Facebook, and follow us on Twitter or Instagram.
If you’re already a MerchantWords subscriber don’t forget to join our private Facebook Group!
And, if you ever have specific feedback or questions, please reach out to us via the blue chat button below or at [email protected]
We appreciate your help in improving our customer experience.
The fact is, no one but Amazon has access to their exact numbers and data. If someone tells you otherwise, they aren’t being truthful; everyone in the industry uses different methods of estimating Amazon’s search numbers.
We have been refining and enhancing our search volume algorithm since 2012. Our goal is to provide the best, most accurate estimates as possible. We use various Amazon keyword reports to verify our ranking system, and constantly tune our algorithm to account for changes in monthly site visits as well as new search algorithm updates by Amazon’s A9 team.
MerchantWords data is especially helpful for judging the relative strengths of keywords, and for the discovery of new terms you might not have thought of otherwise. Being estimates means that relative comparisons and keyword ideation/discovery are two of the best uses of our data.
If you feel an estimate is off, it's frustrating for us ('cause it's our job to make the most accurate estimate possible) and it's frustrating for you ('cause you deserve to have the most accurate estimate possible). So we get it. But, it is important for us to know these things so we can correct the problem. If you notice any data that seems out of the ordinary please reach out to us via the blue button in the bottom right-hand corner or email us at [email protected]
A MerchantWords Silver or Gold subscription is for one user per device. If you are logged out of your account it is because a session has been initiated on another browser.
Yes, our Platinum Plan allows for three (3) concurrent users per account with a monthly plan and five (5) concurrent users per account with an annual plan.
"We're constantly using MerchantWords to discover long-tail keywords. By diving into these niches, we can build effective campaigns for our clients."
"Our business could not survive without MerchantWords!"
"MerchantWords is the most reliable keyword research tool that we’ve used. Honestly, I’ve used it for many years and thought it was already great, but when you launched the new version, we really loved it … we have all the information we need to start our keyword collection process for search term isolation [for Sponsored Products campaigns]. No other tool has been able to do that with such ease and speed."
"MerchantWords has been instrumental in improving the rankings of my products on Amazon. Even battling with improving existing products has been amazing. And the new tools being added in the short time I have been a subscriber are awesome. I cannot recommend this software enough."
"MerchantWords has been an important building stone in the development of our products. Not only did it allow us to find relevant keywords for our PPC campaigns, product listings, and copy; also we got the inspiration for new products that we could develop. This led to one of our best-selling products! We’ve been promoting MerchantWords to our students as well since we think it’s one of the better tools out there."
"I do believe that MerchantWords enables an easy way to find and most of all better rank your products on Amazon. Thanks to MerchantWords, my business grows larger every day!"
"Thank you for your amazing service! My Amazon FBA business improved so much."
"Merchant Words helped me and my audience in Turkey to grow their businesses and find profitable high demand products on Amazon. DATA is HUGE and someone who spends a lot of time on it can get great results!"
"MerchantWords has been a vital tool for me and the people I coach. Being someone who strives to give my viewers the best possible tools to succeed, MerchantWords was a no-brainer."
"If I wasn't using MerchantWords, I highly doubt that my brand’s presence on Amazon would be at the level that they are now. It has truly been a crucial centerpiece for the groundwork to discover profitable products to sell on Amazon’s marketplace, and has provided me the imperative foundation needed to take my business to even higher grounds."
"MerchantWords gives us a glimpse into what our customers want which is huge for us. It’s the perfect place to figure out what longtail phrases to feature in our ad campaigns so we can guarantee that we’re getting our products in front of the right customers."
"You guys are awesome! I implemented the new bullet points, keywords, and a modified version of the title, plus I tried out the ASIN targeting PPC campaigns that Tommy mentioned. It worked! The rankings started coming back overnight, and I am back to page 1 or 2 for pretty much all of my top keywords. Back in the game!! Phew!! Thank you so much for your help and for taking the time to hold the call with me last week. SO happy!"
"I’ve used MerchantWords from the very beginning. And, we dip into MerchantWords for every client, every time. I love the seasonality column. Keyword trends are more important than ever. This allows us to check every quarter and make sure we’re using the most relevant keywords."
"This is un-be-flippin-lievable! Holy cow, I’m delighted with this. Thanks so much for including the extra data [about my market]. This is something that every Amazon seller should be getting!"
"Though it's still early, my Amazon ads targeting keywords and ASINs delivered by Digital Shelf appear to be performing better than keywords and ASINs coming from another program I use."
"I've been using MerchantWords for years and I must say I'm extremely impressed by the new feature releases... It gets better and better plus there are hidden features this tool has that I never knew existed until I hopped on a call with Tommy and Rachael - two of the best MerchantWords crew, in my opinion. I was blown away by the product research features, keywords, sales data, and especially, the Digital Shelf. As an Amazon professional seller, MerchantWords is my go-to tool for products, competition, and keyword research. Check it out."
"MerchantWords' software was monumental to the success of my 8-figure Amazon business."