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Create and store keyword lists
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Market Insights

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ASIN Plus

Powerful reverse Asin lookup tool
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Keyword Multiplier

Related & complementary keywords
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THE MOST RELEVANT KEYWORDS ARE AT THE TOP OF THIS LIST


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New Digital Shelf Report

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MW Site Release Notes

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The latest updates on our tools and services


MERCHANTWORDS VERSION 603

May 19, 2021

  • Bug Fix: We corrected the issue of backlogged Digital Shelf reports for customers with more than 100 reports in their Digital Shelf Report Manager


MERCHANTWORDS VERSION 602

May 13, 2021

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MERCHANTWORDS VERSION 601

May 3, 2021

  • You can now Bulk Search keywords and ASINs on MerchantWords


MERCHANTWORDS VERSION 599/600

April 28, 2021

  • These builds add dynamic plan selection on landing pages


MERCHANTWORDS VERSION 598

April 20, 2021

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MERCHANTWORDS VERSION 597

April 15, 2021

  • Bug Fix: For a minute there you couldn’t delete a keyword from your collection! πŸ˜• All fixed now! Delete away!


MERCHANTWORDS VERSION 596

April 8, 2021

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MERCHANTWORDS VERSION 595

April 1, 2021

  • We added Keyword Explorer to bulk searches


MERCHANTWORDS VERSION 594

March 26, 2021

  • This build removes filter and sorting persistence when switching search terms or tools!


MERCHANTWORDS VERSION 593

March 23, 2021

  • We’ve renamed our Product Targeting tool and made some minor updates to the tool’s functionality. It is now known as Market Insights. Check it out and let us know your thoughts.


MERCHANTWORDS VERSION 592

March 19, 2021

  • This build updates the tooltips for the organic ranking chart in A+ and DS reports


MERCHANTWORDS VERSION 591

March 17, 2021

  • We’ve updated the messaging when no data is returned in Keyword Multiplier


MERCHANTWORDS VERSION 590

March 12, 2021

  • We’ve added Average Reviews to our Page 1 Products tool

  • Bug Fixes for Keyword Multiplier and Market Insights


MerchantWords Version 589

March 5, 2021

  • MEGA RELEASE UPDATE: You can now search for keywords AND products on any of the 11 main Amazon marketplaces on MerchantWords. This means you can reverse ASIN search, look for Page 1 Products, and create a Digital Shelf or Product Targeting report for any product in the United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Japan, India, and Australia.


MerchantWords Version 588

March 4, 2021

  • Bug Fix: We patched an issue that was not rendering some search pages and Collections in our free trials


MerchantWords Version 587

March 3, 2021

  • We added tooltips and tutorials throughout the site


MerchantWords Version 586

March 2, 2021

  • Bug Fix: We patched an issue that was not allowing a Classic Search when clicking on the magnifying glass (sorry!)


MerchantWords Version 585

February 18, 2021

  • Bug Fix: We fixed some tooltips on the Digital Shelf report that were playing hide-and-seek


MerchantWords Version 584

February 18, 2021

  • We updated our "no results" page to offer more suggestions that can help you find what you’re looking for

  • We made minor enhancements to our new Keyword Explorer tool. Thanks for the feedback!


MerchantWords Version 583

February 12, 2021

  • Bug Fix: Keyword Explorer exclude term functionality is working properly again


MerchantWords Version 582

February 11, 2021

  • Keyword Explorer is now LIVE! This new tool, accessible from the ACTIONS button on Classic Search, ASIN Plus, Page 1 Products, Collections, and Digital Shelf, lets you analyze the search results from any page. Find the most important seed terms, long-tail phrases, and modifiers, and exclude irrelevant terms to streamline your research.


MerchantWords Version 581

February 9, 2021

  • Bug Fix: Collections date changed to “today” if a collection was added or refreshed on the current day


MerchantWords Version 580

February 4, 2021

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 579/578

February 2, 2021

  • These two releases add the Organic Search Ranking chart to all DS Reports

  • Bug Fix: The broken tutorial buttons on the DS and PT tools are working again


MerchantWords Version 577

January 28, 2021

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 576/575

January 20, 2021

  • Bug Fix: No more loading animation when downloading CSVs!

  • Bug Fix: Apostrophe-gate fixed. This addresses the apostrophe issue found when searching for a term that contains an apostrophe, like “valentine's day,” and not being able to click anything on the site after getting search results.

  • Adds ASINs to the Product Targeting report CSV download


MerchantWords Version 574

January 14, 2021

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 573

January 13, 2021

  • Bug Fix: ASIN Plus Filtering


MerchantWords Version 572

January 8, 2021

  • This adds a button to the Digital Shelf and Product Targeting reports to allow users to generate secure sharing links to share their reports with colleagues and clients.


stormtrooper-dad.jpgPhoto by Daniel Cheung

MerchantWords Version 568, 569, 570, & 571

December 16, 2020

  • We built some awesome new internal tools for our support and marketing teams. They’re super happy.


MerchantWords Version 565, 566, & 567

December 1, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 564

November 25, 2020

  • Notice some new things in Classic Search? We added a sparkline so you can see search trends and demand at-a-glance.


MerchantWords Version 563

November 19, 2020

  • New analysis in ASIN Plus! It shows exactly where your product ranks in search for every page one keyword. Speed up your SEO research and quickly find weaknesses in your competition.


Surprised monkey in tree

MerchantWords Version 562

November 16, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 561

November 5, 2020

  • Fixes Collections to allows a user to add a new keyword via Bulk Upload that is not currently in the MerchantWords database.

  • Updated spacing in search table so 90% of keyword phrases are visible and do not require clicking to view

  • Updated advanced search functionality in Classic Search to allow parentheses search for two different terms


MerchantWords Version 560

November 4, 2020


MerchantWords Version 559

October 30, 2020

  • You can now bulk upload up to 1,000 keywords to a collection and view search volume for the full list. Whoohoo! Huge time-saver.


MerchantWords Version 558

October 28, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 557

October 27, 2020

  • Just some small bug fixes on the Product Targeting tool.


MerchantWords Version 556

October 21, 2020

  • You ask for it. We deliver! We added 3-month and 12-month search volume averages to Classic Search.

  • And, wait for it… You can now see search volume in ASIN Plus! Sorry, it took so long.


MerchantWords Version 555

October 19, 2020

  • Bug Fix: ASIN Plus Filtering


MerchantWords Version 554

October 16, 2020

  • Bug Fix: Product Targeting


MerchantWords Version 553

October 15, 2020

  • Our new Product Targeting tool is live! Find the top competitors to target in minutes.


MerchantWords Version 552

October 12, 2020

  • Bye Spanner, Hello MYSQL


MerchantWords Version 551

October 8, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 550

October 7, 2020

  • This prevents power users from timing out when trying to load more than 100 reports in the DS Report Manager


MerchantWords Version 549

October 6, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 547/548

October 1, 2020

  • New search results UI! We cleaned up our search tables in preparation for a slew of updates coming very soon.

  • The Keyword History Analysis Panel is now a part of the search table. We think it's much easier to read this way. Just click on the graph icon to see the improvements!

  • All our graphs now have historical values on mouse-over.

  • We refactored the code for the search tables to speed up page load times. This is an ongoing process. Our long-term goal is to get this data to you at Google-like speeds.

  • We improved the title display inside our Page 1 Search Results tool.


MerchantWords Version 546

September 28, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 545

September 24, 2020

  • Bug Fix: This release makes minor edits to the side toolbar, Emerging Trends, and fixes a typo!


MerchantWords Version 544

September 23, 2020

  • Digital Shelf users can now view and manage their reports in a central location.


MerchantWords Version 543

September 16, 2020

  • This release includes minor updates to the footer and side menu.


MerchantWords Version 542

September 11, 2020

  • It is now possible to download collections to a CSV file.


MerchantWords Version 541

September 1, 2020

  • This release adds a "copy to clipboard" button in the keyword summary of Keyword Advisor.


MerchantWords Version 540

August 28, 2020

  • MerchantWords’ new Sell. Rank. Win. podcast is LIVE!

  • Adds a country dropdown menu to all tools in the side menu.


MerchantWords Version 539

August 28, 2020

  • Updates pricing for Listing Advisor and Keyword Advisor services.


MerchantWords Version 538

August 27, 2020

  • Bug Fix: This fixes an issue with anonymous users getting a broken pricing page.


MerchantWords Version 537

August 17, 2020

  • The Collections counter is now live. This adds a keyword counter to each collection.


MerchantWords Version 536/535

August 5, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 534

August 4, 2020

  • Bug Fix: We corrected a data reporting issue in the Fs tool where certain ASINs were not showing stock information.


MerchantWords Version 533

July 30, 2020

  • First-time users can now get a walk-through tutorial of our side navigation toolbar and Digital Shelf report. These tutorials explain the key features and benefits of our Amazon toolset. This onboarding experience will be added to other areas of the site in the coming weeks.


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MerchantWords Version 532/531

July 23, 2020

  • Bug Fix: The Digital Shelf report information was not updating correctly after ASINs were deleted from the competition list. We identified the issue and corrected the problem. Back and better than ever.


MerchantWords Version 530

July 21, 2020

  • Based on customer feedback, we made it much easier to delete multiple ASINs at the same time from the Digital Shelf report. Deleting ASINs that are not relevant delivers better quality keywords on your report, so we hope today’s enhancement also makes it faster!


MerchantWords Version 529

July 15, 2020

  • Backend update to our payment portal.


MerchantWords Version 528

July 14, 2020

  • Bug Fix: We corrected an issue where a keyword added to a collection was not always recording the correct country of origin. Sorry about that. All fixed now.


MerchantWords Version 527

July 9, 2020

  • Anonymous users can now preview the Keyword History Panel.


MerchantWords Version 526

July 7, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 524/525

July 6, 2020

  • A cool new update to Collections! You can now refresh the search volume! Let’s say you did some keyword research back in May and are now getting ready to launch your product. Hit the “Refresh Search Volume” button in your collection to see the latest search volume numbers and the % change since you first saved the keyword. It’s a great way to track popularity and search demand.


MerchantWords Version 523

June 28, 2020

  • Bug Fix: We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Versions 521/522

June 20, 2020

  • Bug Fixes: DS Report users can successfully download CSV files again without any issues.


MerchantWords Version 520

June 19, 2020

  • Updates to the Keyword Advisor keyword report to improve the UX.


MerchantWords Version 519

June 17, 2020

  • We made some minor site improvements and added a new header to the DS Report.

  • A new customer testimonial was added to the homepage. Thank you for your kind words.


MerchantWords Version 518

June 15, 2020

  • We automated our Trello board! πŸ˜…

  • The beta tag has been removed from Keyword Multiplier. We hope you are getting the most out of this awesome tool. It's a great way to expand your search terms for SEO and PPC.


MerchantWords Version 517

June 11, 2020

  • There is a new header on the Collections page.

  • The Keyword History Panel is now visible on public example searches.

  • Release notes can now be accessed from the News button on the My Account page.


MerchantWords Version 516

June 10, 2020

  • We have added the ability to pause your MerchantWords subscription. This functionality is now available under Manage Your Subscription on your My Account page. You can lock in your current rates and put your account on hold for up to 3 months.


MerchantWords Version 515

June 5, 2020

  • We’ve added a button to expand the results in the Frequently Seen Words section of the Digital Shelf report so you can access more of the data you need.

  • New tooltips for the Appearance and Last Seen columns in our Classic Search table.


MerchantWords Version 514

June 3, 2020

  • Trying to understand the demand for a product over time? Now you can see “vintage” keywords for all markets!


MerchantWords Version 513

May 29, 2020

  • We want to hear from you! We added a feedback suggestion tab to on every page.

  • Bug Fix: We revised “$” to “£” on pages that show UK Data (KHAP panel, Page One Products, Digital Shelf, and elsewhere).


MerchantWords Version 512

May 22, 2020

  • We’ve added a new tutorial video to the Digital Shelf tool to help answer your questions.


surprised-the-new-york-public-library.jpgPhoto by The New York Public Library

MerchantWords Version 511

May 21, 2020

  • Bug Fix: We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords Version 510

May 19, 2020

  • Bug Fixes: Clean up day. We corrected a few typos, updated some copy, and addressed the truncation of keywords on mobile in the Emerging Trends tool.


MerchantWords Version 509

May 15, 2020

  • Bug Fixes: Today there were several updates to the Digital Shelf Report including fixes to the sorting of the relevance column, the ability to delete ASINs from the report, and updating text.


MerchantWords Version 508

May 14, 2020

  • Notice our new look? Our homepage got a quarantine makeover. We added a few new sections and pages that tell you more about our latest tools.

  • A new tutorial video was added to the Missing Keywords table in the Digital Shelf Report.


MerchantWords Version 507

May 13, 2020

  • You can now access our How-to-Use MerchantWords guide directly from your account page. We’ve added more content and tips to help you get the most out of tools.


release-notes-whats-new.jpgPhoto by Johnson Wang

MerchantWords Version 506

May 8, 2020

  • You can now expand your search results to include complementary terms with Keyword Multiplier in our Classic, Page 1 Products, and Emerging Trends tools. Just click on the new “See Related Terms” button in the top right corner.

  • We added a new page to the site that tells you more about our full-service solutions.

  • Bug Fix: The pesky slide-out tab no longer blocks the search bar when you perform a search. Hooray!


MerchantWords Version 505

May 8, 2020

  • Bug Fix: The suggestion pane on the homepage is now centered. We can all breathe a sigh of relief.


MerchantWords Version 504

May 7, 2020

  • A new FAQ was added to the Keyword Advisor page.

  • Bug Fixes: Whew! Today was a big day. We wiped out bugs on Digital Shelf, Emerging Trends, and ASIN Plus.


MerchantWords 503

May 6, 2020

  • Patch Fix: For a second there the Digital Shelf side menu was acting a bit wacky. All fixed and back to normal.


stormtrooper-daniel-cheung.jpgPhoto by Daniel Cheung

MerchantWords 502

May 4, 2020

  • As of today, any MerchantWords visitor can now get 1 FREE Digital Shelf report, no strings attached. Get a detailed view of your closest competitors and speed up your Amazon keyword research.

  • We made some minor stylistic changes to the Emerging Trends and Fulfillment Status pages.

  • Bug Fix: Our global navigation bar was doing a disappearing act on the login page but it is now back for good.


MerchantWords 501

May 1, 2020

  • Minor update to the Pricing Table. Our 40% off discount has ended.


MerchantWords 500

April 29, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


MerchantWords 499

April 28, 2020

  • Today we made some text changes to the ASIN Plus header and added the ability to search Emerging Trends on Classic Search from the magnifying glass icon.

  • Bug Fix: The blog search bar is now visible on every page. More ways to find awesome content!


MerchantWords 498

April 25, 2020

  • We added Frequently Seen Words to the Digital Shelf Report. These are the terms that appear most often in the titles of your competition.


groucho-dog-braydon-anderson.jpgPhoto by Braydon Anderson

MerchantWords 497

April 24, 2020

  • Sometimes you just need a new look (especially in quarantine). We added new styles and layouts to the Emerging Trends and Fulfillment Status tools.

  • Bug Fix: The hover state on a long keyword phrase now works properly.


MerchantWords 496

April 22, 2020

  • Minor clean up on the My Account page. That's all folks!


MerchantWords 495

April 18, 2020

  • We made some routine site security updates. It's always our priority to keep our users safe and protected.


MerchantWords 494

April 18, 2020

  • New UX updates to the Keyword Advisor.

  • Bug Fix: CSV downloads for the Digital Shelf Report are up and running again.


MerchantWords 493

April 16, 2020

  • Winter, spring, summer, and fall ... we updated the Seasonality column and tooltip. The column formerly known as Seasonality is now known as Appearance.

  • We also made minor style and UI fixes around the site.


MerchantWords 492

April 16, 2020

  • Typo fix. Phew!


MerchantWords 491

April 16, 2020

  • We updated some things too small to notice or too difficult to explain. More exciting updates next time. :)


live-work-create-jon-tyson.jpgPhoto by Jon Tyson

MerchantWords 490

April 11, 2020

  • Bug Fix: Patch fix for a bug that prevented new products from showing up in ASIN Plus. Sellers who just launched their “Joe Exotic for President Mug” a few days ago can see their organic ranking.


MerchantWords 489

April 11, 2020

  • Power boost. Even our code needs a dose of Vitamin C sometimes. ;)


MerchantWords 488

April 8, 2020

  • We hope everyone is staying safe, healthy, and sane. We are now offering a 40% discount on all MerchantWords subscriptions for 3 months until May 1.

  • Search functionality update: You can now search for terms with "/" -- for example "1/2 cup" or "3/4 pipe"

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