Three tips to boost your Amazon sales
Everyone with an Amazon store wants one simple thing: to increase their sales. This is true for businesses of every size and, the great thing about Amazon is that there’s plenty of room for growth! There are more than 2 billion visits to Amazon every month, so the only thing holding you back is you. To help you succeed, here are three simple tips to help boost your Amazon sales today.
1. Monitor your competitors closely
If you want to get ahead of rival stores, you need to keep a close eye on what they’re doing. Make a note of everything you can including what they’re doing well and what they’re doing poorly. If they’re listing high-selling products that you aren't, then it’s time to diversify your range. Similarly, if you notice they’re always running out of stock on popular items, start listing those items in your store as well and make sure you’re there to fulfill the unmet demand.
2. Optimize your listings with Amazon keyword research
To get ahead on Amazon, you need to do regular keyword research on your products. In fact, using a tool like MerchantWords is the fastest and easiest way to see how people are searching for what you’re selling. We help you identify the best keywords to include in your listings, and find new product ideas.
3. Market your products!
Your primary focus as an Amazon seller should be to sell quality products that customers are looking to buy. And you want satisfied customers to leave reviews because these give much-needed validation that your products are high-quality and trustworthy.
So, how do you get these sales and reviews? Become an internet marketer!
Consider both organic posts and paid ads to boost the number of buyers that visit your Amazon store. Promote your products with compelling content across multiple platforms – social media (Facebook, Instagram, Pinterest, LinkedIn, Twitter), YouTube, message boards, podcasts, your blog, and guest blog posts – to drive traffic to your listings.
Every time you ship a product, follow up with a simple call to action encouraging the buyer to leave a review. For example, some sellers have had success by including a flyer with the product as a gentle reminder. Be welcome to all reviews, good or bad. The customer feedback you receive is an opportunity to improve upon what you are selling!
Ultimately, being successful on Amazon comes down to not only being willing to try new tools and techniques but consistently working to improve your listings and products on a regular basis. Over time, you’ll get an idea of what works best for you and your target customers.