How to Use Buyer Demand to Find Your Next Big Idea
Thousands of Amazon sellers use MerchantWords’ keyword database to optimize their listings, so their products are always discoverable by customers.
But what about sellers who are still figuring out what to sell? You might assume there is no need to worry about keywords if there isn’t a product, but that’s where you’re wrong.
For instance, Amazon seller “Archixet” used MerchantWords for product research. In just one month’s time he saw so much success that he created a blog to answer all the questions he was receiving from admirers of his accomplishment.
“The number one contributor to your success on FBA, is your keyword research. This will make or break your business on Amazon. I do not drive paid traffic to my Amazon listings. 100% is organic traffic. This means I am dependent for Amazon to give me traffic,” Archixet said in his blog. “This will require the use of Amazon SEO. What I do is look for keywords that have a high revenue figure...low number of Amazon results, and moderate to high search volume. You can get search volume statistics from MerchantWords. Once I find a keyword that has achieved the metrics I want then I look...to get the product manufactured. What you want to do is have a good idea of how much the product costs, and how much it will cost to ship to FBA.”
Once you find a keyword through Amazon SEO, you can take that keyword and type it directly into the MerchantWords search engine. As soon as you press ‘ENTER’ you are presented with a list of the top Amazon searches that includes that keyword. Not only that, but you’re also given the estimated monthly search volume, which is carefully calculated using Amazon data and our custom algorithm. This number tells you how many global shoppers are searching for that product every month. We not only have Amazon data for the United States, but also UK, Canada, Germany, France, Italy, Spain, Japan, and Australia.
How could that apply to you? Let’s say you really love dogs and are thinking about starting an Amazon business focused on the best products for your furry friends. To start, you want to cast the widest net possible and find out exactly what dog products customers are searching for on Amazon.
When you type ‘dog’ into the MerchantWords search bar the resulting list will show that the some of the top Amazon searches are ‘dog food’ and ‘dog toys,’ both bringing in over one million searches a month. Now this is great because lots of people are shopping for these products. But if you mouse over the magnifying lens icon next to ‘dog food’ and then select ‘Search Amazon’ you’ll discover over 100,000 dog food products!!! Maybe dog food isn’t the best product to start with unless you are selling a particular brand that lots of folks are looking to buy.
The key is to think about percentages and overall search volume estimates. Let’s say you find a product that garners a high volume of searches (a “high” volume will depend greatly on the type of product it is, so for this example let’s use 100,000 to make the math easier). Out of that potential volume, let’s say that 5% will click through to your listing because you nailed it with the keywords, title, and product description; that’s 5,000 prospective customers visiting your product page in a month. And because you have a superior product, let’s say that 10% of those prospects make a purchase – that’s 500 sales per month! Not bad if the product you are selling has good margins.
To further illustrate the point, another Amazon FBA seller and avid blogger, Nate McCallister, dedicated an entire post to using MerchantWords to get ahead of your competitors.
“Merchantwords serves one purpose: to help you understand what buyers are searching for on Amazon. You can leverage this data in a number of ways,” he posted.
Nate goes on to explain how making your decisions purely off of search volume isn’t the wisest decision.
“Here is a dramatic example to prove the logic here:
Which of the following would you prefer (all other things being equal)?
A. To be one of 10 people selling a similar product (price, quality, etc) searched for 1,000 times?
B. To be one of 1000 people selling a similar product (price, quality, etc) searched 10,000 times?
The logical answer is A. While you have 10x fewer searches, you have 100x fewer competitors. If you were to base your decision on volume, you would choose B and that wouldn't be smart,” says Nate.
Nate also suggests going back to Amazon and double-checking the phrases and keywords you chose from MerchantWords. “There are a number of reasons for this. We need to understand if the searches are relevant to our product. If you search that phrase and most of the products are something different than your selling, you may have stumbled on a false positive. Or, in some cases, a jackpot! But imagine if most of the search results are actually irrelevant. It happens!”
That’s good advice. Just be sure to check the search results for all the keyword combinations you are using in your research. Again, that is as easy as clicking on ‘Search Amazon’, which is an option from the search icon inside each keyword phrase.
Once you figure out what you’re selling you can head back to MerchantWords to determine all the keywords you should use to create your Amazon listing. We’ve got a few tips here on how to use keywords to maximize your potential and help boost your sales.