up
Merchant Words

Learn more about Digital Shelf. TUTORIAL Find out More

Digital Shelf

Jumpstart your Amazon SEO research

Enter ASIN above and click "ADD"
to Get Your Complimentary Report!

We hope you enjoyed your free report. Click here to unlock the full power of MerchantWords.

You look like you are a power user. To unlock even more power, consider upgrading your plan.

Amazing - you've hit the max. Contact our team if you are in need of more reports.

Try it with examples

Your Reports

NEW
EXAMPLE
{{ compReport.asin }}

{{ compReport.title }}

Report in progress...
{{ compReport.displayDate }}
{{ percentOfTotal }}%

Your reports: {{ totalCreated }}

Total Reports: {{ smStore.totalMax }}

See All Reports

Learn more about Collections. See Tutorial

Collections

Create and store keyword lists

You created the maximum number of collections allowed for this plan. Want more?
{{ collection.name }}
{{ index + 1 }}
{{ coPercent }}%

Your Collections: {{ coTotal }}

Total Collections Available: {{ coMax }}

Learn more about Market Insights. TUTORIAL Find out More

Market Insights

Reach more buyers through the competition

ADD

Enter ASIN above and click "ADD"
to Get Your Complimentary Reports!

Want more data? Unlock the full power of MerchantWords! {{ btnTxt }}

Out of searches? Get more of the data you need to beat the competition! {{ btnTxt }}

Try it with examples

Your Reports

EXAMPLE
NEW
{{ item.asin }}

{{ item.title }}

Processing...
{{ item.displayDate }}
Load More...
{{ percentSearchedUsed }}%

Searches: {{ searched }}

Total Searches: {{ searchesMax }}

Learn more about Page 1 Products. See Tutorial

Page 1 Products

Top Products For Any Keyword

Try it with examples

Upgrade
to pro plan

And get related &
complementary keywords

$29/mo

Learn more about ASIN Plus. See Tutorial

ASIN Plus

Powerful reverse ASIN lookup tool

SEARCH WITH THESE EXAMPLES

Upgrade
to pro plan

And get related &
complementary keywords

$29/mo

Learn more about Keyword Multiplier. See Tutorial

Keyword Multiplier

Related & complementary keywords

show words that are misspelled

{{ message }}

{{ emptyMessage }}

THE MOST RELEVANT KEYWORDS ARE AT THE TOP OF THIS LIST


NEED MORE WAYS
TO REACH YOUR CUSTOMERS?

ACCESS THIS FEATURE AND MORE
WITH OUR SUITE OF AMAZON TOOLS

See Our Plans

Your Subscription IS PAUSED

If you would like to resume your subscription immediately, please visit your 'My Account' page.

My Account

Copy to clipboard Add to collection
{{ yellowRibbon }}

New Digital Shelf Report

{{ compReport.displayDate }}

Search by ASIN or ISBN

Using ASIN Plus to Analyze the Competition

MerchantWords ASIN Plus™ (A+) research tool gives you a comprehensive overview of top-ranking keyword phrases and key performance indicators (KPIs) for hundreds of millions of the best-selling Amazon products using an Amazon Standard Identification Number (ASIN) or International Standard Book Number (ISBN).

The Reverse ASIN Lookup

See where your competitors rank for specific keywords, examine shopper-generated “related keyword” searches, and even discover more uses for your existing products! You can search the MerchantWords database by ASIN or click on an ASIN in the Page One Search Results.

The columns in this tool are a little different, so we’re going to define terms and columns.

Reverse-ASIN-Search-MW.png

SEARCH TERMS FOUND

This number indicates the total quantity of indexed keywords that place this product organically on Amazon page one.

TOTAL REVIEWS

This is the total number of Amazon reviews for the ASIN you entered. On more popular products, the number of reviews listed on MerchantWords may at times be slightly smaller than the total on Amazon, as this information changes frequently.

BEST SELLER BADGE

Amazon determines its Best Seller badge based on sales, not ratings or reviews. It is an indicator of how well a product is selling overall.

Below these data points, you can view the full list of keywords and performance indicators where this ASIN appears on the first page of Amazon search results.

AMAZON SEARCH TERMS

Amazon’s algorithm indexes each keyword in this column (misspellings included) and places this product on page one of the search results. The keyword with the highest search volume is displayed first. You can use these keywords to optimize your listing further or run PPC campaigns.

SEARCH RANK

This column tells you the position an ASIN appears on the search results page (SERP) when a shopper searches for the associated keyword. Several factors determine the placement of each ASIN on Amazon, including product listing optimization, advertising, sales, reviews, Prime eligibility, etc.

REVIEWS ON PAGE

This is the total number of reviews for all products on the first page of search results. The total number of reviews can help you quickly assess a product’s sales volume and popularity for any given keyword phrase. A high number of reviews can indicate a high barrier to entry for this product.

RESULTS

This column tells you the total number of ASINs associated with the given keyword phrase. If the number is high (i.e., thousands of search results), then it’s a quick indicator that the keyword and/or product is very competitive.

ASIN-Search-Filters.png

You can also refine your search results by filtering by Amazon’s Choice, Results, Reviews, or Search Rank. You can then download the CSV or add any relevant keywords to a keyword collection.

Next Step: Bulk ASIN or Keyword Searches

We’ve made it super simple for you to bulk search on MerchantWords. Search up to 50 ASINs or 1000 keywords at one time using our Bulk Search tool.

Need reverse ASIN lookup data for thousands of products? Find out more about MerchantWords' Amazon API.

Feedback