Using ASIN Plus to Analyze the Competition
MerchantWords ASIN Plus™ (A+) research tool gives you a comprehensive overview of top-ranking keyword phrases and key performance indicators (KPIs) for over 93 million of the best-selling Amazon products using an Amazon Standard Identification Number (ASIN).
See where your competitors rank for specific keywords, examine shopper-generated “related keyword” searches, and even discover more uses for your existing products! You can search the MerchantWords database by ASIN or click on an ASIN in the Page One Search Results.
The columns in this tool are a little different, so we’re going to define terms and columns.
SEARCH TERMS FOUND
This number indicates the total quantity of indexed keywords that place this product organically on Amazon page one.
This is the total number of Amazon reviews for the ASIN you entered. On more popular products, the number of reviews listed on MerchantWords may at times be slightly smaller than the total on Amazon, as this information changes frequently.
BEST SELLER BADGE
Amazon determines its Best Seller badge based on sales, not ratings or reviews. It is an indicator of how well a product is selling overall.
Below these data points, you can view the full list of keywords and performance indicators where this ASIN appears on the first page of Amazon search results.
AMAZON SEARCH TERMS
Amazon’s algorithm indexes each keyword in this column (misspellings included) and places this product on page one of the search results. The keyword with the highest search volume is displayed first. You can use these keywords to optimize your listing further or run PPC campaigns.
This column tells you the position an ASIN appears on the search results page (SERP) when a shopper searches for the associated keyword. Several factors determine the placement of each ASIN on Amazon, including product listing optimization, advertising, sales, reviews, Prime eligibility, etc.
REVIEWS ON PAGE
This is the total number of reviews for all products on the first page of search results. The total number of reviews can help you quickly assess a product’s sales volume and popularity for any given keyword phrase. A high number of reviews can indicate a high barrier to entry for this product.
This column tells you the total number of ASINs associated with the given keyword phrase. If the number is high (i.e., thousands of search results), then it’s a quick indicator that the keyword and/or product is very competitive.
You can also refine your search results by filtering by Amazon’s Choice, Results, Reviews, or Search Rank. You can then download the CSV or add any relevant keywords to a keyword collection.
Now that you have the basics down, learn to refine your search through Advanced Search Functions.